iikami is committed to providing high-quality and easy-to-use hair styling and hair care products. The brand counts the Totonoe Hair Mascara as its star product, which is a handy retoucher that helps tame frizzy flyaways for a smooth and tidy hair look. It’s also available in various natural-looking colors such as a brown version for gray hair coverage at the roots or sideburns. The formula is enriched with panthenol, keratin and ceramide to moisturize and nourish hair. iikami is a subsidiary of Japanese beauty and personal care company Chezmoi, which also houses several other successful brands like cosmetics brand Mejikaliner and men’s grooming brand BRO. FOR MEN. YesStyle is an authorized retailer of iikami.