Launched in late 2016, romand became an instant success with its simple range, stunning visuals, trendy packaging and refreshing formulas. The Korean beauty brand was created in collaboration with popular influencer and celebrity makeup artist Saerom Min, who is also known as Gaeko from her successful beauty blog, Gaeko’s Open Studio. Stylized as rom&nd, the brand’s name blends Saerom Min’s name with the words “romance” and “and you” to emphasize the ideals of embracing your natural self. While Min’s talent for creating transformative makeup looks contributed to her fame, she never promotes unrealistic beauty ideals. Instead, Min and romand encourage everyone to embrace their natural beauty while enhancing their uniqueness with the help of a little makeup.
Adherence and lightness are prime concerns for romand when formulating foundations. The brand’s bestselling Zero Cushion follows three simple philosophies: zero heaviness, zero smudge and zero concealer. Designed with the brand’s patented Air-Light System, the Zero Cushion boasts an airy adherence with a lightweight feel that’s so comfortable you might forget you’re wearing makeup. Its semi-matte formula offers enough coverage to effectively conceal pores, blemishes and uneven skin tones, resulting in a natural-looking glow without the need for touch-ups throughout the day.
For those who prefer to stick with traditional liquid foundation, romand’s Zero Layer Foundation comes in the same formulation as its cushion counterpart. It’s recommended to apply it with the Zero Layer Foundation Brush, which features a specially designed fan-shaped tip that picks up just the right amount of product. Its soft bristles glide on skin and blend foundation effortlessly to achieve a streak-free, natural-looking finish.
The Better Than Matte Cushion is a relatively new addition to romand’s minimalistic range of foundation makeup. Its hydrating yet sebum-absorbing formula offers excellent adherence to even oily and combination skin for a long-lasting matte finish. The cushion’s high-coverage formulation can blur blemishes with just a light layer, promoting a natural-looking, flawless complexion that doesn’t require primer beforehand or concealer afterward.
When it comes to adding color to your look, romand’s line of blushes, eye shadows and contours are all part of the cheekily named “Better Than” series of makeup, which reflects the brand’s philosophy of enhancing natural features.
Packaged in sleek rectangular compacts featuring a heart motif at the center, romand’s Better Than Cheek blushes are formulated to bring out a healthy-looking flush with an effortless “my cheeks but better” finish. Inspired by the natural hues of dried fruits, the original series comes in five shades, including lightly tinged tangerine, gentle peach, soft blueberry, mood-enhancing fig and versatile cherry brown. With fine pigments and silicone-coated powder, the Better Than Cheek blushes glide silkily on skin to create a blurred, natural and long-lasting finish that is perfect for everyday wear.
The Better Than Eyes compacts arrive with a four-shade selection in matte and glitter finishes. Each shade works harmoniously with the other hues to craft wearable glam for everyday looks or mood-building eye makeup for special occasions. Fitted with oil-blotting technology, the eye shadow remains fresh and smooth on lids even after hours of wear. Its refined particles bestow a silky finish that won’t crease or cake. The Better Than Eyes Music Series is one of the most popular romand eye shadow palettes. This collection was conceived for fall/winter with colors inspired by autumnal floral hues.
Lip makeup is the final touch to any look, and romand is serious about lippies. Showered with positive reviews on the internet, romand’s Zero Velvet Tint is an absolute essential for makeup aficionados. Available in a range of customer-requested MLBB shades, the romand velvet tint offers a super lightweight fit with a luscious and velvety finish, a dreamy combination of texture and wearability. Aside from delivering long-lasting color payoff, all the shades can be mixed and matched together. The most sought-after colors are romand’s #6 and #10 shades – #06 Deep Soul is a deep and soulful wintry brick red, while #10 Fever is a refreshing coral red designed to illuminate your look in the warmer seasons.
The most-coveted romand lipsticks are the Zero Gram Matte Lipstick and its renewed rendition, the Zero Matte Lipstick. Despite its super matte finish, romand’s Zero Gram Matte Lipstick comes in a creamy texture that delivers the same non-drying, lightweight feel as its lip tint counterpart. High demand for this lipstick prompted romand to release seasonal limited editions with even more lust-worthy color options in matching tonal cases! The Zero Matte Lipstick introduces a staggering 20 shades, ranging from nudes and reds to moody and lively tones, complete in a redesigned, semi-translucent case.
One of the brand’s most exciting K-Beauty collaborations in 2019 was romand x Anne of Green Gables. The collection features romand’s bestselling cushion compacts, eye shadow palettes and matte lip tints in special packaging decorated with illustrations of Anne and her friends from the popular 70s animated adaptation of Anne of Green Gables.
In summer 2020, romand also introduced its much-hyped Romantic Moonlight collection, a collaboration with the Korean retro street-style brand Neon Moon. Pick up any of romand’s staples, such as Zero Cushion foundations, Better Than Cheek blushes, Better Than Eyes palettes and even the Glasting Water Tint lip tints, in packaging designs showcasing Neon Moon’s mascot TeddyzZ and the glitzy, lavender details associated with the brand.
From its original seven-item capsule collection to its now extensive makeup range, romand has quickly amassed a cult following for its quality products and chic visuals. To stay at the forefront of trendy makeup, romand listens to what users want. Customer feedback drives the brand’s constant innovation, whether it’s upgrading formulas, expanding color range or revamping its perennial bestsellers.
Ranging from foundation, eye shadow and powder blush to a plethora of lippies, romand’s makeup can be enjoyed by beginners and enthusiasts alike. Even if you’re not a big fan of makeup, romand’s collaborations with other brands are bound to catch your attention with beautifully curated concepts and fun packaging!
For those curious about romand’s must-try lip tints, the Best Tint Edition Kit is the perfect place to begin. Each kit comes with two mini Juicy Lasting Tints plus a Zero Velvet Tint in one of romand’s bestselling shades. The kit is available in warm and cool tone versions to suit different undertones and personalities. Matte lippies not your thing? Consider romand’s Juicy Lasting Tint, which is known for its gorgeous color payoff and high-shine lacquer finish, or the Glasting Water Tint, which creates a glass-like effect with a translucent layer of gloss and color.
Start your journey into romand’s colorful makeup at YesStyle.com!