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The Story of LANEIGE
The story of LANEIGE began in 1994. The Korean beauty brand was founded by skin care and cosmetic giant Amorepacific, which also houses popular brands such as Etude House, innisfree and Mamonde. LANEIGE takes its name from the French word “la neige,” meaning snow – a well-suited name given the brand’s devotion to skin hydration and its widely acclaimed patented water science technology. LANEIGE’s brand philosophy is to inspire confidence and glowing complexions with its premium beauty products backed by advanced science. Since the late 90s and early 2000s, LANEIGE has earned its place as a leading name in Korean skin care and cosmetics for women. Around the same time, the brand also expanded to men’s skin care with its Homme line.
LANEIGE’s Water Bank Line
With its 25-year legacy, LANEIGE’s Water Bank line attests to the brand’s success and focus on the effective delivery of skin hydration. Products from the Water Bank line are known to improve skin’s moisture retention, giving skin a dewy, glowing finish. In 2019, the Water Bank line was revamped with an improved formula utilizing Moisture Biogene Technology and vegetable-based Green Mineral Water to invigorate skin’s ability to self-moisturize, while also supplying an abundance of minerals to help strengthen the skin barrier.
Within the line, the Water Bank Hydro Cream and Water Bank Moisture Cream are the main moisturizers. The Hydro Cream offers a slightly cooling, lightweight and gel-like consistency more suited as a daytime moisturizer or for those with oily or combination skin. The Moisture Cream boasts a rich and smooth watery-cream texture that quickly absorbs into skin to deliver intense hydration. Other bestsellers include the Water Bank Essence, which also comes in Hydro and Moisture versions, and the Water Bank Eye Gel, which is designed to firm and nourish tired, delicate skin around the eyes with added bilberry extracts.
LANEIGE Sleeping Masks
When it comes to masks, LANEIGE’s unique range of sleeping masks is raved about among fans and skin care enthusiasts. Its perennial bestseller, the Lip Sleeping Mask , comes in four types of flavors, all formulated with Vitamin C and antioxidant-rich Berry Mix Complex to plump up and smooth lips as it melts away dead skin cells while you sleep. If you simply can’t decide which flavor to go for, the Lip Sleeping Mask Set has all of them! Weighing only three grams, the Lip Sleeping Mask Mini is perfect for frequent flyers or those who simply want a nourishing lip mask that’ll fit in a handbag.
Other popular nighttime masks by LANEIGE are the Water Sleeping Mask and Eye Sleeping Mask. The Water Mask is fitted with the LANEIGE-exclusive Sleeptox™and Sleepscent™ to deliver ample moisture and a relaxing scent composed of orange flower, ylang-ylang and sandalwood oil to promote better sleep quality. The Eye Sleeping Mask is packed with Vitamin P, enzyme extracts and caffeine to reduce puffiness in the morning.
So what are LANEIGE sleeping masks for, and how do you use them? Sleeping masks function more or less like an intensive night cream, and they're recommended for use while you sleep as that is when your skin is in peak healing mode. Apply at night before going to bed and wash off the next morning, ideally once or twice a week on top of your regular skin care routine.
LANEIGE’s Cream Skin Line
Relatively new to the LANEIGE family, the Cream Skin line carries a handful of products: Cream Skin Milk Oil Cleanser, Cream Skin Refiner, Cream Skin Refiner Mist and Cream Skin Quick Skin Pack. Just as the name implies, products in this line aim to help you achieve a satiny, cream-like complexion. Most notable of the lot is the Skin Refiner which functions as a two-in-one toner and moisturizer. This is made possible through the patented Cream Blending Technology, which results in a milky toner-like texture that is fast-absorbing while delivering as much moisturizing power as a good face cream. Amino-acid-rich white tea leaf water is also added into the formulation to help fortify the skin barrier, making the product suitable for normal and dry skin. To ensure the optimal quality and effect of the ingredients, LANEIGE extracts white tea leaf water using a cold brew method.
In the late 2000s, LANEIGE’s mother company, Amorepacific, pioneered the concept of foundation with skin care and sun protection benefits in the form of cushion foundation. LANEIGE quickly popularized its innovative BB Cushion through successful campaigns and TV commercials featuring popular actress Song Hye Kyo, the brand’s ambassador at the time. Throughout the years, LANEIGE cushions have been continuously improved and revamped to ensure that consumers are getting the best possible product. The cushion sponge construction alone underwent 15 upgrades between 2008 and 2016.
LANEIGE foundations now come in much more advanced forms than just a plain compact with added SPF. For instance, take the Layering Cover Cushion, a two-in-one compact packed with two cushions, one for building coverage and the other a concealer. LANEIGE even offers cushion compacts for non-foundation products such as the Skin Veil Base Cushion– a makeup primer and color corrector that comes in mint green for canceling redness and pure violet for neutralizing yellowness.
Laneige’s makeup products often tap into popular beauty trends. The cult-fave Two Tone Lip Bar is the perfect example of how the brand tackles the gradient lip look while prioritizing convenience and ease of use. Extremely user-friendly, the LANEIGE Two Tone Lipstick utilizes a unique V-cut design to separate the two shades, thus maintaining the bold gradient effect when applied onto lips. The success of this product also led to the birth of the Two Tone Matte Lip Bar, which features a diagonal color-separation design to ensure a matte formula for the inner lips and a moisturizing one for the outer lips. The latest innovative product introduced by LANEIGE for the gradient lip look is the Layering Lip Bar, which incorporates six colors in one to achieve impactful yet natural-looking gradation with just a single application.
Are LANEIGE Products Right For You?
With generally mid-ranged prices, LANEIGE is an affordable brand for both beauty enthusiasts and beginners seeking quality and innovative products. LANEIGE skin care and cosmetics utilize premium ingredients and unique formulations that have earned the brand recognition as one of the most well-known and popular Korean beauty brands. LANEIGE’s clean formulations also make their products suitable for most skin types, unless stated otherwise. Having expanded across Asia, Europe and America to more than 15 countries, LANEIGE is widely available at a range of global retailers and its own official sites like LANEIGE US. Not sure where to start? There are plenty of LANEIGE trial kits and sets at YesStyle for those who want to try out a new skin care line, such as the Water Bank Moisture Trial Kit, Water Bank Hydro Trial Kit and the Lip Sleeping Mask Mini Kit .