clef

Founded in 2019, Malaysian skin care and body care brand clef utilizes high-quality ingredients to develop cruelty-free products that treat different skin issues. Its name is a combination of the words “clean” and “effective,” which embodies the brand’s core values. From cleansers and face masks to sunscreens and body lotions, clef’s products suit different skin types, and they are especially designed for those living in a tropical and humid climate. The brand is known for its Anti-Aging Series, which include the Anti-Aging Copper Peptide Mask, Anti-Aging Cleansing Gel and Radiant Gold Essence. Another bestseller is the Canadian Purple Clay Purifying Mask, a wash-off mask that unclogs pores with Canadian colloidal clay and kaolin.