2024 is almost over! Are you ready for some year-end reviews? To get you in the mood or if you need some beauty inspo, take cues from the most searched beauty buzzwords at YesStyle over the past two months. Let’s see what beauty items YesStyle shoppers look for most!
Most Searched Skin Care Brands
This year, Anua is the most searched skin care brand at YesStyle. In fact, seven Anua beauty products were in YesStyle’s Skin Care Bestsellers Mid-Year 2024, which shows the K-Beauty brand’s popularity. Anua is particularly famous for its Heartleaf Line and Niacinamide 10% + TXA 4% Serum.
SKIN 1004 comes next, as its Madagascar Centella Line is in high demand. medicube is the third most searched skin care brand at YesStyle, thanks to its viral AGE-R Booster Pro. In fourth place is Beauty of Joseon, which has a large following for its hanbang-rich formulas including sunscreens, serums and creams. Last but not least, COSRX is the fifth most searched skin care brand at YesStyle as it continues to get much love for its acne patches and snail mucin moisturizers.
Most Searched Makeup Brands
If you haven’t heard of TIRTIR’s Mask Fit Red Cushion yet, you’re missing out! Coming in 40 shades, the viral cushion foundation is one of the reasons TIRTIR earned the top spot in this list. Next is romand, which is best known for lip makeup. Coming in third and fourth places respectively are Chinese makeup brands Judydoll and Flower Knows, which were launched at YesStyle last year but have already gained much traction with customers. CLIO is the fifth most searched makeup brand, as the K-Beauty favorite’s eye and cushion beauty products are great for creating the Korean glass skin look.
Most Searched Beauty Ingredients
- Centella
- Vitamin C
- Rice
- Tsubaki
- Collagen
Unsurprisingly, centella continues to be the most hyped Korean beauty ingredient at YesStyle, thanks to its soothing effect and popularity among those with sensitive skin and oily skin. Next on the list is Vitamin C, a powerful brightening agent that can be a game-changer in anyone’s beauty routines. Coming in third place is rice extract, a gentle ingredient that helps fade dark circles while preventing dry skin. Tsubaki, the Japanese name for camellia, is the fourth most searched ingredient at YesStyle, and the popular botanical ingredient is commonly found in hair care. Collagen is another sought-after ingredient thanks to its ability to firm skin and reduce wrinkles.
Most Searched Product Categories
Yesties’ demand for sunscreen is huge as it’s the No.1 product type searched at YesStyle. The second is toner, a Korean skin care essential that tends to be emptied easily. Toner pad is another term commonly searched at YesStyle thanks to its dual function of exfoliating and toning skin at the same time. Fueled by beauty trends like “blush blindness,” blush is the fourth most popular item searched at YesStyle. Serum is the fifth most searched product, and there are many versatile options available at YesStyle!
