Who are The YesStylists?
The YesStylist is formed by a team of beauty enthusiasts who are passionate about all things skin care and makeup. With our knowledge of the latest beauty trends and product offerings, we’re here to share our insights and enhance the shopping experience at YesStyle. Our goal is to provide useful, enjoyable and up-to-date beauty content that helps readers find the right products and routines to let their beauty shine! Not only that, we also explore trending topics in fashion, lifestyle and pop culture to optimize content and engage potential and existing customers.
Our Mission:
- Enhance YesStyle’s online presence
- Address beauty queries and provide useful guidance to customers
- Update readers on latest trends and popular products
- Build a community based on shared love of Asian beauty and pop culture
- Share knowledge and insight on beauty products
Here you can find:
BEAUTY
10 Best: Our ten best picks in different product categories
Advent Calendar: Info on YesStyle’s advent calendar
Beauty Awards: Award lists from YesStyle and various well-recognized Korean and Japanese sites
Beauty Book: Tips, guides and answers to all your beauty-related questions
Beauty Buzz: Your go-to for viral beauty trends from TikTok, Instagram and more
Beauty Lab: In-depth editor reviews of the latest skin care and makeup products
Brand Spotlight: Explore popular and up-and-coming K-Beauty brands
Ingredient Focus: What’s your favorite beauty ingredient?
K-Dupes: Affordable yet equally high-performing dupes for pricier products from Western brands
New In: The latest beauty launches at YesStyle
Sponsored Products: A highlight of free products offered at YesStyle’s Influencer Program
FASHION
Book Look: Outfits inspired by book characters
Fashion Menu: Breakfast, lunch, tea and dinner sets themed on the hottest fashion item
Persona Investigator: Styling tips inspired by different pop icons
Stylist Playlist: Four trendy ‘fits, each paired with a hit song
Trendspotting: Insight on fashion trends from industry insiders
Wardrobe Wizardry: Your tailormade fashion solutions
What To Wear: Trendy outfits to wear for every occassion
CELEBRITY STYLE
Drama Queens: Styles from the latest dramas, reality shows and movies
Insta Inspo: Sartorial inspiration from trendsetters’ Instagram accounts
K-Pop Kloset: Products connected to K-pop celebrity style, trends and music videos
Style Files: Illustrations of attires that vibe with your favorite idols
LIFESTYLE
Signs & Attires: Lifestyle, fashion and beauty inspo for your star sign
MULTIMEDIA
Style Dials: Dial in for thematic ‘fits with a twist
We Tried: Us trying out new things and vlogging on IGTV
Yes Whut: Come join our insiders for chit chats and gossips
*Products featured in the blog may not be available in all regions, and availability is subject to change.
