YELL

YELL creates original character-based products in everything from plush toys to capsule toys to other lifestyle items, so you can instill cuteness and comfort into your everyday life. The Japanese brand is best known for its Tsuburanahitomino series, which stars several round-eyed characters such as the iconic Oyster Baby, and they’re designed in a wide range of merchandise including bag charms, stationery and more. Other popular series in the brand’s ever-expanding stable of original characters include Fuwafuwa Tail featuring big-tailed animal-based characters, as well as URURU TEARs featuring teary-eyed fluffy characters.