SMILER

Brighten up your day with lifestyle goodies that bring a smile to your face! Japanese lifestyle brand SMILER spreads happiness around the world with practical essentials in quirky designs. Founded by Bangkok-born product designer Tsutsui Pei, the brand started out in 2017 in Thailand and it eventually moved to Japan, where it continues to offer eccentric offerings that spark joy with every use. Popular collections include designs featuring the brand’s characters, like the cheeky Buddy series available in everything from brightly-colored mini pouches to bag charms to shoulder bags. SMILER also offers footwear and fashion accessories, like slippers and bucket hats. YesStyle is an authorized retailer of SMILER.