4U2

Founded in 2002, Thai makeup brand 4U2 – short for “For You Too” – specializes in high-performance makeup products with Gen Z appeal. Its products in sassy packaging include everything you need for creating a soft glam makeup look, such as matte lip tints, richly-pigmented blushes and glitter-packed eye shadow palettes. Cult-fave items include the Eyeshadow Palette, a four-color palette offering matte, shimmery and sparkly formulations perfect for amping up eye makeup looks. Another popular product is the You Heart Me Blush Matte SPF 35 PA+++, a skin-friendly powder blush encased in a heart-shaped compact. Also noteworthy is the Touch My Lip, a long-wear lip tint boasting a soufflé-like texture.