Olay

Olay began as one man's gift for his wife. Started by husband-and-wife team Graham and Dinah Wulff in the 1950s, Oil of Olay Beauty Fluid's non-greasy, delicately scented formulation became the alternative to the thick and waxy beauty creams of those days. Now going by the brand name Olay, the updated version retains its non-sticky formulation and now includes a whole range of hypoallergenic variants such as body washes, soaps and an anti-aging line.