What do Cardi B’s viral BB cream video and Hailey Bieber’s IG post (featuring medicube’s collagen mask) have in common? They both made remarkable impact on consumers’ shopping choices! After all, who wouldn’t want to use the same beauty products as your favorite stars?
If you’re on the hunt for K-Beauty products that received the celebrity stamp of approval, then keep on reading!
1. aespa’s Giselle loves a streamlined skin care routine
In a recent beauty routine video with Vogue, Giselle from K-pop girl group aespa revealed her streamlined beauty routine for achieving her signature “no makeup” makeup look.
Giselle prefers a simple routine, using multifunctional products like Torriden’s Cellmazing Firming Cream to hydrate and prep her skin. This anti-aging cream is enriched with niacinamide, collagen and hyaluronic acid to minimize enlarged pores and plump up skin. Its lotion-like texture blends effortlessly, leaving skin feeling fresh and supple without any stickiness. For an extra elasticity boost, pamper skin first with Torriden’s Cellmazing Firming Gel Mask before applying the Cellmazing Firming Cream.
Lip care is also a key part of Giselle’s beauty routine for achieving that youthful, radiant look. Before bed, she loves using LANEIGE’s Lip Sleeping Mask to ensure that she wakes up with smooth, crack-free lips.
Giselle’s “Day Off” K-Pop Idol Beauty Routine Video (See 0:27)
2. Cardi B found her #LilCardiBB
Cardi B is clearly a fan of K-Beauty as seen in her TikTok-viral video featuring MISSHA’s Perfect Cover Serum B.B Cream. She even wittingly dubbed the base makeup product her “lil Cardi BB.”
Formulated with MISSHA’s bestselling Night Repair Ampoule and glow-boosting ingredients like bifida ferment lysate and Superfood Complex, this lightweight Korean BB cream offers filter-like coverage for a flawless, camera-ready look. It’s also fitted with SPF 50+ PA++++ for sun protection.
Cardi B mentions that you don’t need a fancy brush or makeup sponge to blend this bad boy up. The rapper applies and seamlessly spreads the BB cream on her face using just her fingertips!
Cardi B’s Viral TikTok Video on MISSHA’s BB Cream
3. Bretman Rock shares his dry skin saviors
Adored by many for his charismatic Leo energy, Bretman Rock’s been living unapologetically like it’s a full-time job (well, it kinda is!). In 2024, the Filipino- American content creator launched his DaBaddest Radio podcast to share his life, reading journal entries and chatting with loved ones about anything and everything.
“Products of the Week” is a recurring segment on the podcast where Bretman shares his favorite beauty and lifestyle picks. He recently gave a shoutout to two nighttime face creams he loves: Anua’s fragrance-free PDRN Hyaluronic Acid 100 Moisturizing Cream and ILLIYOON’s sensitive-skin-friendly Ceramide Ato Concentrate Cream. These two products lock in long-lasting hydration, making them ideal for days when you’re dealing with extreme dryness.
The K-Beauty recos don’t stop there! On November 6, 2025, he posted an IG story using Beauty of Joseon’s Revive Under Eye Patch, which has become his daily must-have. The shimmery eye patch not only looks fabulous when applied, but it also delivers anti-aging benefits thanks to retinal, collagen and ginseng.
Bretman’s Product of the Week (See 55:23)
Bretman’s Product of the Week (See 43:19)
4. Nothing is too extra for LE SSERAFIM’s Sakura
K-pop girl group LE SSERAFIM makes a quirky comeback serving up food-themed concepts with their latest album and single titled Spaghetti.
In a recent video for Allure magazine, the group members spilled on various topics while sipping an icy blue “Truth Serum.” When asked who has the most intense skin care routine, the members quickly answered Sakura without hesitation because she uses many different products.
Sakura excitingly shares that her skin care routine varies depending on her skin needs and makeup each day. An essential part of her beauty routine includes a medicube beauty device. medicube’s AGE-R Booster Pro Pink Edition is great for boosting product absorption and giving skin a lifted appearance. One order of glowy skin coming right up!
LE SSERAFIM Spills Secrets After Sipping the Truth Serum (See 1:25)
