Summer is here, and jetsetters are bound for the heart of K-Beauty: Seoul! If that’s you, be sure to save the stunning Korean makeup stores below on your map before you board your flight. Can’t book your vacation just yet? No worries! You can still shop products from these famous brands at YesStyle.
Read on for more information on the must-visit flagship stores of romand, fwee and dasique!
ROM&ND PINK OFFICE
88, Yeonmujang-gil, Seongdong-gu, Seoul, South Korea
Opened in May 2025, ROM&ND PINK OFFICE is romand’s new flagship location and the first dedicated physical store since the brand’s inception nine years ago. True to its name, the store is a celebration of all things pink and pretty, featuring a striking mega-figure of the brand’s signature lip tint outside.
Inside, the store is equally lavish, inviting you to spend hours snapping photos with your bestie and exploring unique services like color customization, personal color analysis, swatching areas and even gacha machines! As the only romand flagship store, it offers hundreds of shades, including exclusive options you won’t find anywhere else. The shopping experience is seamless for visitors with the QR Cart feature, allowing you to scan product QR codes and have your selections neatly packaged at checkout.
Don’t miss the gacha area before you leave, where you can roll for limited edition romand-themed figures and keychains – perfect for personalizing your favorite lip products! Make sure to book the personal color analysis and lip tint customization workshops ahead of your visit.
Alternatively, browse the brand’s bestsellers like The Juicy Lasting Tint and Glasting Color Gloss from home!
fwee Agit Yeonnam
95 World Cup buk-ro 4-gil, Mapo-gu, Seoul, South Korea
fwee’s newest store in Yeonnam is located just a couple blocks away from Seoul’s famous hotspot Hongdae. It’s the brand’s second store in Seoul; the other fwee flagship Agit store is located in lively Seongdong-gu (nearby other major beauty outposts like the ROM&ND PINK OFFICE).
The store’s design is straight out of a dollhouse dream, with a vibrant pastel façade and fwee’s signature rounded look. Before you ascend the spiral stairs into the store, snap an Instagram-worthy photo with the fwee-themed décor, including mega-sized Blurry Pudding Pots. Step past the doors to explore fwee’s amazing shade range meticulously organized by seasonal color. You’ll be able to test every shade to see how the colors look on your skin, and pick the perfect shade for every occasion.
The store offers limited store-exclusive promotions, including the viral jelly key ring with purchases of the Blurry Pudding Pot, cute fwee-themed makeup pouch and handy statement tote bag.
Alternatively, browse fwee’s products from home!
Dasique Flagship Store
6 Yeonmujang 5-gil, Seongdong-gu, Seoul, South Korea
Dasique’s brand image is all about balletcore soft glam, and the flagship delivers this aesthetic en pointe! The store offers all of dasique’s popular products and new collections to boot. The well-stocked makeup booth areas have mirrors and makeup removers as needed.
Head to the basement level to discover dasique’s sister brand Afterblow, a fragrance specialist offering perfumes, scented balms and perfumed hand creams. Fragrance shopping is best done in person, so make a stop at this location to find your go-to scent!
Another level above is the pop-up area, where dasique hosts seasonal events and promotions such as holiday mega sales.
Need a drink or some food after shopping to your heart’s content? Check out Café Dasique on the second floor, where they service a range of pretty pastries and more, plus beverages like coffee or tea. The café’s interior is covered in pastel pinks and flowers, so you’re sure to have the perfect background for your food blog photos!
Alternatively, browse dasique and Afterblow’s products from home!
