PIA

Established in 2011, PIA is among one of the most popular distributors of cosmetic contact lenses in Japan. The brand offers an extensive range of comfortable, natural-looking colored lenses through an array of collections. PIA also frequently partners with celebrities, models and influencers to create lenses that match the individual’s style, look and vibe. Sakura Miyawaki, member of Korean girl group IZ*One, collaborated with PIA on the MOLAK Collection while N’s Collection, which features fun contacts lenses named after food, was conceptualized by Japanese comedian and fashion icon Naomi Watanabe.