I'M MEME, a subsidiary brand of MBX and a sister brand of PONY EFFECT and Nooni, caters to millennials with on-the-go lifestyles through a range of cosmetics. The brand’s products come in simple, sustainable yet vibrant packaging perfect for recycling and reuse. Its "I'm Bare" collection, in particular, offers stripped-down products for minimal, everyday makeup looks. I'M MEME’s bestsellers include I'm Mystery Blur Tint, I'm Tic Toc Tint Lip and I'm Multi Lip Crayon. All I'M MEME’s products are 100% made in Korea. YesStyle is an authorized retailer of I'M MEME.