YADAH was established in 2009 and takes its name from the Hebrew word for "wisdom." The brand's skin care and cosmetic products mainly use extracts from the Eastern prickly pear (Opuntia Humifusa), which is native to Korea and known for its powerful anti-inflammatory and moisturizing benefits. Manufactured in Korea, the brand's entire range is known to be hypoallergenic and mild, and formulated without artificial coloring, preservatives or chemicals. YADAH's bestselling Anti Trouble Bubble Cleanser was developed at Seoul National University's laboratories, clinically tested at Yonsei University Hospital and approved by the Korean Food and Drug Administration (KFDA). YesStyle is an authorized retailer of YADAH.
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