Launched in 2003 as a subsidiary of LG Household & Health Care group, Korean skin care and beauty brand THE FACE SHOP has since become a leading global beauty brand. With the tagline “Natural Story,” the brand uses the finest natural ingredients and latest technology to develop high-quality, affordable products for both men and women.
Across the USA, Canada and Asia, LG Corporation has created a one-stop shop concept called Nature Collection, which curates skin care and makeup collections from THE FACE SHOP as well as brands like su:m37°, O HUI, Beyond and CNP Laboratory. Embracing nature as a source for true beauty, Nature Collection is guided by three core values: Natural & Pure, Discovery & Curation, Honest & Profound.
THE FACE SHOP utilizes approximately 600 natural ingredients from around the world to create products that nourish and revitalize the skin. In addition to mineral water, flowers, grains, plants and fruits, ingredients from traditional Korean medicine are also incorporated. Rooted in its three core principles of naturalism, value and variety, THE FACE SHOP provides a wide selection of dermatologically tested products formulated with natural ingredients that cater to different skin types. In addition to using natural, organic ingredients, THE FACE SHOP aims to be environmentally responsible by making use of recyclable, eco-friendly packaging.
Well known for its natural skin care products, some of the brand’s leading categories include cleansers, sun care, moisturizers, toners, serums and hand creams. Bestselling products include the Rice Water Bright Light Cleansing Oil and Rice Water Bright Cleansing Foam, both of which serve to gently remove makeup and impurities while simultaneously brightening, moisturizing and softening skin. Equally successful is its Natural Sun Eco line, which includes the No Shine Hydrating Sun Cream – a lightweight, grease-free sunscreen with a moisturizing, sebum-controlling formula – as well as a primer and sunscreen stick that also offer UV protection. For potent after-sun care, cult favorite Jeju Aloe Fresh Soothing Gel is a soothing and moisturizing aloe vera gel that can also be used as a facial pack.
THE FACE SHOP’s lip tint, blush, BB cream and cushion products are also extremely popular. Its Watery Tint glides on smoothly to hydrate lips and create a gradated, sheen finish. The Hydro Cushion Blush and Pastel Cushion Blusher, formulated with sebum-controlling powder and moisturizing Berry Oil Complex respectively, both deliver long-lasting and vivid color payoff. In terms of base makeup, Power Perfection BB Cream brightens and moisturizes skin while Waterproof BB Cream is resistant against water, sweat and sebum. The Oil Control Water Cushion offers the best of both worlds, moisturizing skin and controlling sebum to maintain a flawless complexion. THE FACE SHOP also regularly does limited edition makeup collaborations with household names like Marvel, Disney and Coca Cola (the lattermost features Ink Lasting Cushion and Cotton Lip Tint in fun packaging).
THE FACE SHOP masks are split into two main categories: mask sheets and mask packs. These are further divided into various series – some are centered on different ingredients while others are targeted towards specific skin concerns. Both mask sheets and mask packs can easily be added to your existing skin care routine without requiring much extra time or effort.
THE FACE SHOP’s sheet masks are very easy to use. Simply apply on cleansed and toned face and leave on for 10-20 minutes, patting down remaining essence after removal for better absorption. If you’re searching for the right sheet mask for your skin type, it might be helpful to look into specific collections. The Solution face masks deliver simple remedies for skin troubles. Whether you’re looking for pore care, brightening, moisturizing or firming effects, there’s a targeted mask for you. Some mask collections are also part of larger product ranges, such as Dr. Belmeur, which offers derma-cosmetic solutions for daily repair, or Yehwadam, which incorporates botanical ingredients to diminish the appearance of fine lines and wrinkles. If you find a mask that works for you, there might also be a cream, emulsion, toner or serum with the same effects.
THE FACE SHOP offers a slightly smaller but still extensive range of mask packs from lines such as Yehwadam, Jeju Volcanic Lava and Baby Face. Most mask packs are just as easy to use as sheet masks – simply apply an adequate amount over face, being sure to avoid the eye and mouth areas. After 10-15 minutes, rinse off with lukewarm water. There are some slight variations according to mask type. Some are designed to be left on overnight and washed off in the morning, like the Yehwadam Revitalizing Moisturizing Sleeping Pack, while others are designed to be left on until fully dry and then peeled off, such as the Jeju Volcanic Lava Peel Off Clay Nose Mask.
THE FACE SHOP has a global presence of 3,000 locations in 35 countries, and you can also browse and purchase THE FACE SHOP products online from the comfort of your home. Over 400 items from THE FACE SHOP are available on YesStyle, with options catering to both male and female consumers and spanning across many skin care and makeup categories.