Sulwhasoo is a subsidiary brand of Korean beauty giant AmorePacific, which also owns Etude House, innisfree, LANEIGE and many other celebrated beauty brands. Pronounced as “suhl-ha-soo,” the name Sulwhasoo consists of three Korean characters meaning “snow,” “flower” and “phenomenal.” Altogether, the name means “seeking the exquisite allure of a plum blossom springing forth through snow.” Sulwhasoo’s pursuit of true holistic beauty is a journey that begins with Asian wisdom and the desire to enhance skin’s self-recovery by achieving harmony and equilibrium, both with nature and within the body.
Launched in 1966, Sulwhasoo’s ABC Ginseng Cream marked its first success in creating ginseng-based products. In 1973, the brand gave birth to Ginseng SAMMI, the world’s first cosmetic product made using ginseng saponin. The brand changed its name from Sulwha to Sulwhasoo in 1997.
Today, Sulwhasoo has established itself as a global luxury brand providing a comprehensive range of premium skin care and makeup for mature, sensitive and even acne-prone skin. Using modern science, it has rediscovered thousands of precious ingredients long known in Asia, such as concentrated ginseng and red pine extracts. The brand also takes pride in its patented JAUM Balancing Complex comprising of five Korean medicinal herbs, namely peony, sacred lotus, Solomon’s seal, white lily and rehmannia, which work in optimum synergy to restore skin’s health.
Sulwhasoo’s dedication to spreading Korean culture is reflected in the artisanal packaging of its products, which is opulent without being superfluous. The logo is written in clear and poetic Korean calligraphy, while the embossed traditional Korean patterns strike a beautiful balance between curved and straight lines. The signature palette is kept to a muted golden beige, appealing to Sulwhasoo’s target age group of 28 to 42.
Full of hanbang (traditional Korean herbal medicine ingredients) goodness, Sulwhasoo’s First Care Activating Serum EX replenishes skin with essential moisture and nutrients that help promote healthy circulation and leaves skin soft, smooth and supple. Powering this game-changing serum is the JAUM Balancing Complex, which takes 18 hours to produce and is effective in restoring skin's natural balance while boasting anti-aging benefits. It also enhances the absorption of products that follow, hence the name "first serum."
For dull and uneven skin tone, opt for Sulwhasoo’s Snowise Brightening Serum. Enriched with Sulwhasoo’s patented white ginseng saponin and white ginseng polysaccharide extract, this ginseng serum helps skin achieve a youthful, translucent glow by suppressing melanin production. The gel-type texture is richly hydrating and highly absorbent, leaving a moist and refreshing finish.
Other notable serums from Sulwhasoo include the Bloomstay Vitalizing Serum, Concentrated Ginseng Renewing Serum, Essential Revitalizing Serum and Timetreasure Invigorating Eye Serum. Sulwhasoo also has an Essential Lip Serum Stick, which is a tinted lip balm formulated with apricot kernel oil.
Harnessing the anti-aging power of red ginseng (fermented panax ginseng) leaf, stem and root, Sulwhasoo’s Concentrated Ginseng Renewing Cream EX is an all-time cult favorite, especially for those wanting to eliminate fine lines and wrinkles. Lightweight yet nourishing, the cream is the fruit of over 50 years of ginseng research by Sulwhasoo’s dedicated research team Ginesenomics, and is backed by over 100 international research studies and patents. Concentrated Ginseng Renewing Cream EX is available in an original and a light version.
A more affordable option to firm skin, Sulwhasoo’s Essential Firming Cream is a potent moisturizer infused with the patented JISUN Firming Complex, which blends antioxidant-rich goji berries, black beans and arrowroot to improve skin elasticity, tone and texture, making skin look smoother and suppler. The emollient cream is perfect for prepping skin for makeup.
Aside from the aforementioned, Sulwhasoo also counts the Snowise Brightening Cream, Bloomstay Vitalizing Cream and Concentrated Ginseng Renewing Eye Cream EX as its bestselling creams.
Sulwhasoo’s Overnight Vitalizing Mask EX uses scutellaria root, angelica acutiloba and walnut extracts to nurture skin as you slumber. The mask creates an Organic Respiration Layer that is lightweight, breathable and supple. Skin is left plumper and more radiant after use.
Looking for a peeling mask to clarify skin and minimize pores? Try Sulwhasoo’s Clarifying Mask EX. Combining the benefits of honey with finely grounded Solomon's seal and Japanese honeysuckle, this peel-off mask gently exfoliates dirt, makeup residue and dead skin cells from pores to instantly reveal a smoother, brighter, healthier and more even-toned complexion. With a honey-like texture and the calming scent of pine, licorice, cnidium officinale and angelica acutiloba, it offers a truly relaxing and satisfying experience.
The First Care Activating Sheet Mask, Snowise Brightening Exfoliating Mask and Timetreasure Invigorating Sleeping Mask are also popular picks.
Sulwhasoo’s breathable cushion makeup doubles as a skin care product. Which Sulwhasoo cushion is the best? Many would agree it's the Perfecting Cushion EX SPF50+ PA+++. A lightweight liquid foundation housed in a cushion compact for portability, it creates the perfect canvas by covering imperfections, boosting radiance and protecting skin against UVA and UVB rays.
Thanks to its unique Slim Fit High Coverage formula and innovative sponge delivery system, the foundation adheres to skin smoothly, offering a long-lasting, buildable, fresh and dewy finish without caking or making skin feel greasy. Nourishing schizophyllum commune keeps skin moisturized and comfortable, while light-reflecting particles illuminate skin, blur pores and diminish the appearance of fine lines for a flawless look.
All the better, the cushion is available in ten shades ranging from Porcelain Pink to Amber Beige to suit different skin tones. The case is embellished with Sulwhasoo’s signature plum blossom pattern, making it a perfect gift for makeup lovers. Equally elegant are the designs of Sulwhasoo’s blushers and powder compacts, which often come in limited editions lavishly decorated with Korean motifs and totems.
If you prefer a more radiant finish, look to the Perfecting Cushion Brightening or Snowise Brightening Cushion. Available in seven shades ranging from Pale Pink to Dark Beige, the Perfecting Cushion Brightening is fortified with nacre complex and magnolia extract to boost skin radiance. An oil capture system helps control excess oil, resulting in a satin finish.
A modified version of Perfecting Cushion Brightening, the Snowise Brightening Cushion contains nacre complex, white ginseng and white lily extracts to improve skin tone, and it’s fitted with an Air Glow formula for ultra-light coverage.
If you’re looking for premium anti-aging ginseng products that please the eye, Sulwhasoo’s for you. Don’t know where to begin? The best Sulwhasoo products include the First Care Activating Serum EX, Snowise Brightening Serum and Concentrated Ginseng Renewing Cream EX. You can also check out the super popular Sulwhasoo sets to get a taste of the brand’s products. Have fun exploring and getting better skin!