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96.7% 96.7% Customer Satisfaction 68 Add "Sofina" to favorites Brand from Japan
Sofina believes that there is no one-size-fits-all solution in skin care. The brand's skin care and makeup lines are designed to address different skin concerns. The Sofina Beaute range improves skin moisture, elasticity and firmness, while the Sofina Jenne range helps achieve hydrated, sebum-balanced skin with a smooth texture. The Alblanc range promotes bright, healthy skin. Sofina was launched in Japan in 1982 by the SofinaKao Corporation.
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Sofina – The Route to Youthful Radiance

One of Kao’s most eye-catching subsidiaries, Japanese beauty powerhouse Sofina has been pampering and protecting women’s skin since debuting locally in 1982. Backed by exclusive access to Kao’s exclusive skin care science, powered by constant innovation and anchored by a belief in natural radiance, the brand has consistently come up with product ranges that satisfy a diversity of skin types and concerns. The Sofina Primavista line of base makeup is legendary for providing exquisite coverage. The Sofina collection of sunscreens delivers both long-lasting wear and a high degree of efficaciousness. The up-and-coming Sofina beauté skin care collection has rapidly gained a loyal following for its potent yet gentle-on-skin formulas. As its global reach increases, Sofina remains dedicated to the brand’s central philosophy: to help women everywhere stay “forever beautiful, whatever their age or condition.”

Sofina Primavista - Flawless Coverage

Sofina’s Primavista line of makeup bases, foundations, face powders and concealers is perennially popular amongst customers. Eradicating shine, evening skin tone and adding glow, the Primavista and Primavista Ange collections aim to create the perfect canvas for makeup. Formulated to smooth, prep and tone up faces, the bestselling Sofina Primavista Ange Moisture Keep Base is a must-have for any beauty connoisseur. Adhering closely to face for an even-toned, slightly pearlescent finish, it’s the first step towards a natural-looking, “no makeup” makeup look. Equally beloved is Sofina’s wide range of foundations, which are available in both liquid and powder formulations, and come fitted with solid sun protection properties. Highly adherent and completely sweat-resistant, the Sofina Primavista Natural Glow Lasting Liquid Foundation absorbs sebum and suppresses shine to provide flawless, long-lasting coverage. If you prefer powder foundations, the Sofina Primavista Powder Foundation Long Keep C will impress with its skin-fitting, blemish-correcting formula. Lightweight but never less than effective, it ensures a bright, dewy finish while reducing the appearance of pores. For a quick, skin-smoothing fix, the Sofina Primavista Real Feeling Face Powder can help. Perfect for quick touch-ups on hot summer days, this nourishing powder prolongs the effects of your foundation while freshening up your face.

Sofina Jenne – Deep Hydration without the Stickiness

Based on over 30 years of Japanese skin care research and tailor-made for sensitive combination skin, the Sofina Jenne line (which includes toner, jelly lotion, sunscreen and facial mist), offers intensive hydration without leaving an oily finish or any sticky residue. Infused with essences derived from tuberose, eucalyptus and Amur cork tree extracts, the flagship Sofina Jenne High Moisturizing Lotion for Mixed Skin moisturizes and plumps up faces while keeping the T-zone oil free, resulting in glowing, sebum-balanced skin. Also noteworthy is the Sofina Jenne High Humidity Mist for Mixed Skin. Formulated for use anytime, anywhere, this lightly scented facial mist locks in moisture by activating natural moisturizing factors (NMF) within skin. Perfect either as a hydrating boost or for promoting adherence of makeup during touch-ups, it ensures youthful skin can stay healthy and bouncy for a prolonged period of time.

Sofina Alblanc - Brightening and Revitalization

Giving dull, tired skin a brightening makeover, the Sofina Alblanc line – one of the crown jewels of Sofina’s skin care empire – is born out of five years of painstaking research on the skin-saving properties of over 160 botanical extracts. Providing a boost to blood circulation on top of intensive hydration and brightening benefits, this line comprises skin care heavy-hitters such as medicated creams, emulsions and essences, not to mention a full range of base makeup. Aiming for a clear, lustrous finish that promotes more defined makeup looks, the collection is charged with marshmallow plant extract to hydrate, soften and soothe skin, as well as yuzu extracts to boost radiance and eucalyptus extract to increase ceramide content in dry skin.

The Sofina Alblanc Medicated Wrinkle Essence, in particular, is an anti-aging powerhouse. Powered by niacinamide along with ginger and yuzu extracts to firm and brighten skin, it targets the eye and lip areas and creates a luminous, wrinkle-free finish. For anchoring your nighttime skin routine, there’s the Sofina Alblanc Medicated Cream, which amps up blood circulation, locks in moisture and prevents dark spots with an array of nourishing ingredients, including ceramide and chamomile ET. With Sofina being an expert at makeup bases, it will come as no surprise that the Sofina Alblanc Moist White Moisture Keep Base is a star performer in providing a fully hydrated canvas for your foundation. From serum and emulsion to base makeup, Sofina’s Alblanc line proves itself the ultimate skin perfector, especially when it comes to delivering brightening benefits.

Sofina – Sunscreen Expert

Sofina prides itself on its wide range of high-performance sunscreens across several lines, all charged with distinctive benefits on top of expert sun protection. The bestselling Sofina Alblanc Medicated Whitening UV Protector SPF 50+ PA++++ shields skin from deadly UV rays while offering all the brightening benefits of this popular line. Truly multifunctional, it also doubles as a makeup base. The Sofina iP series, which harnesses the power of high-density micro-carbonated foam for game-changing skin care, offers the UV Resister Smooth Milk SPF 50+ PA++++, a nourishing sunscreen that refreshes, moisturizes and brightens while safeguarding skin. From the premium Sofina est line comes two firm favorites – the UV Protect Serum SPF 50 PA++++ and The Protection (available in both SPF 50 PA++++ and SPF 30 PA++++ versions). The former provides a skin-firming, fully protective and subtly nourishing finish while the latter is known for long-lasting care. Both give full testament to the Sofina est vision of beauty, which centers on the urban sophisticate with her evolving skin concerns.

Sofina – The Peak of Skin Care Science

Since its inception, Sofina has stayed true to its belief that there is no “one size fits all” approach for beauty. Born out of this belief are diverse collections offering bespoke care for multiple skin concerns, from sensitive, acne-prone skin and dehydrated skin to tired, lacklustre complexions. What unites these collections is Sofina’s commitment to R&D, its practice of combining the best skin care technology with plant-based sources, and its vision of sophisticated yet natural-looking beauty. For a taste of their uniquely Japanese take on skin care and makeup that encompasses everything from refreshing toners and skin-revitalizing serums to skin-smoothing makeup bases, pick up your very own Sofina cosmetics item today at YesStyle! Your skin will thank you for it.