Sofina believes that there is no one-size-fits-all solution in skin care. The brand's skin care and makeup lines are designed to address different skin concerns. The Sofina Beaute range improves skin moisture, elasticity and firmness, while the Sofina Jenne range helps achieve hydrated, sebum-balanced skin with a smooth texture. The Alblanc range promotes bright, healthy skin. Sofina was launched in Japan in 1982 by the SofinaKao Corporation.