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Shu Uemura - H9 Hard Formula Eyebrow Pencil - 11 Types

Final Clearance Spring Festival Mini & Travel Size Quantity Discount
This eye brow pencil is designed to only release color upon contact with the natural oils found in brow hairs. Rich pigment makes brows look more lush, defined and healthier without smudging.
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Major Ingredients:
Hydrogenated castor oil, stearic acid, microcrystalline wax, candelilla wax, carnauba wax, mokurou, hydrogenated balm oil, (+/-), mica, iron oxide, titanium oxide
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This list of ingredients represents all options or variants of this product. Actual ingredients in a given product option may vary from this list. Ingredients subject to change at manufacturer's discretion. For the most complete and up-to-date list of ingredients, please refer to product packaging.
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Catalog No.:1072777418


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  • Images are for reference only. Colors on your computer monitor may differ slightly from actual product colors depending on your monitor settings.
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Brand: Shu Uemura
95.3% 95.3% Customer Satisfaction 662 Add "Shu Uemura" to favorites Brand from Japan More from Shu Uemura
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  • Overall Rating

    4.7
    69 reviews

    95.6% customers satisfied

    5
    58
    4
    8
    3
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    2
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    What is Customer Satisfaction?
  • Ebru
    Outstanding!
    May 16, 2019
    This is a very popular product and now I see why! It fills in but you cannot see product buildup on the skin! I have very sparse brows and normally heavy products are too visible. This is the perfect balance of colour and staying power!
    2
  • Amy Ye
    Best brow product!
    February 26, 2019
    If you have dark brows or "asian brows" lol, this is the one for you. It only activates with the oil on your brows therefore you cant go overboard with the fill in. Highly recommend for beginnners too!
    2
  • Sean Choi
    easy to draw
    July 17, 2018
    Shu uemura's hard formula was my first brow pencil and I absolutely loved it (hence the re-purchase). I don't even think I will try out other brands' brow pencils because nothing can beat this. I've used the stone grey shade before and thought it was too dark for my hair colour (I have the typical dark asian hair but it appears slightly red under natural light) so bought the seal brown shade this time and I really like it! It better matches with my natural hair colour.
    2
  • Reb
    Seal Brown
    September 4, 2019
    Perfect color for my fair skin and medium-dark brown hair. In most US brands brown or brunette is too warm, ash brown is too light, and black/ebony is too dark. The pencil is really long and lasts forever
    Great color and will last forever
    November 29, 2018
    First pencil I found that has a cool enough color without being too dark. My eyebrow hairs are dark ash brown but getting sparse, this fills them in without looking obviously drawn on. Used for 2 weeks before I had to sharpen. I used a regular sharpener but when I pick up another one I’ll try to make it into the naginata shape.
    1
  • n.m.
    really natural
    May 28, 2019
    I got this in seal brown and this is probably the most natural looking color for darker hair. but 1 thing to note is the special technique needed to sharpen it, which it seems you can only achieve by taking it to the shu uemura counter and I didn't know abt that beforehand
    1
  • Heidi Koivulahti
    Excellent
    May 10, 2019
    I bought the color Seal Brown and it seriously is the best eyebrow pencil out there (all the good reviews are well deserved). Stays put all day and does not smudge. Color is perfect neutral brown. Love it!
    1
  • Stephanie Clement
    One of the best eyebrow pencil in the market
    April 5, 2019
    This is one of the best eyebrow pencil available in the market in my opinion. Shu Uemura offers many different colours too so you have options. I bought the shade stone gray and seal brown and I like them both. I use stone gray when my hair is darker and seal brown when I have lighter brown hair. The pencil is quite pigmented and defines the eyebrows well. It has a lot of product as well so although it's not the cheapest eyebrow pencil, it will last for a long time. The only issue is that it's easier to use when you sharpen the pencil in a certain way.
    1
  • Yeannette
    best brow pencil
    February 10, 2019
    best brow pencil. it will last for a very long time, has good color payoff but still look very natural.
    Natural
    February 24, 2016
    The Pencil is hard like the name said. It will only give the colour when it touch oil from the brow hair. i like it very much because it give a natural look. little goes a long way so it's ok for the price.
    1
  • jlovesred
    Best eyebrow pencil
    April 8, 2018
    I used to have stone grey for this pencil, but It was too dark for me. I have very black hair and this color still looks natural. I love everything about this pencil! It doesn't smudge, it stays on your eyebrow for a whole day. You won't regret buying this! It can be pricey but I think it is worth it! Also, you can use this pencil for a long time.
    1
  • Ksh
    Love it!
    April 6, 2018
    I just love this eyebrow pencil so much... I have black hair and I always wanted my eyebrow look little lighter than my hair because black eyebrow makes me look bold and thick. I used to have this eyebrow pencil in stone gray color and it was too dark for me so I bought this color and it fits perfectly!!
    1
  • Annie Nguyen
    Such a game changer
    June 18, 2020
    I used to use the normal twistable eyebrow pencils but they always crumbled or went on too harsh/thick. It also didn't last very well because of its texture. When using the spooly brush, everything I drew on would be brushed off even when brushed lightly. With this Shu Uemura Hard pencil, the color goes on lightly, stays forever, and doesn't instantly come off when trying to brush my brows. I'm also SOOOOOOO GLAD that they have a black color because Asian brands rarely have a black color option, just various versions of dark or gray browns as the darkest option. I'm officially converted and will purchase backups even though one pencil will last a very long time.
  • Sarah
    Best brow pencil
    June 17, 2020
    Continue to buy this eyebrow pencil. Great for natural looking brows. Pencil is very long and decent amount of product.

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    Novembre 26, 2016
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