Iconic brand Sanrio appeals to all ages with its continuously expanding range of character-based beauty, fashion and lifestyle products that epitomize cuteness (or kawaii in Japanese). Sanrio was founded in 1960 by Shintaro Tsuji, and its flagship character Hello Kitty is now incredibly popular all over the world. Other popular characters in Sanrio stable are My Little Twin Stars, My Melody, KeroKeroKeroppi, Cinnamoroll and Gudetama.
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