Skin care brand PURITO’s name is a portmanteau of the English word “purify” and the Korean word for “soil.” This name is also the driving force behind PURITO’s pledge to exclusively use EWG-approved ingredients sourced from nature to create its gentle skin care range. The Korean skin care brand prides itself in eco-friendly formulations that are 100% cruelty-free, vegan and hypoallergenic while staying in an affordable price range. PURITO also uses recycled paper to create environmentally friendly packaging with added functionality. Its outer packaging features the brand’s signature PURITOON illustrations and detailed tips on how to make the best use of its products.
True to its name, PURITO only uses high-quality, naturally derived ingredients. The Korean brand has blacklisted a long list of ingredients that are linked to harmful effects to the environment and skin, such as parabens, ethanol, mineral oils, silicone, petroleum, sulfate and oxybenzone, to name a few. Instead, PURITO cultivates the soothing and healing powers of naturally derived extracts. The brand has a burgeoning skin care range that stars beauty industry favorites such as centella asiatica extract, galactomyces ferment filtrate and snail mucin extract.
The bestselling Galacto Niacin 97 Power Essence is enriched with a high concentration of 92% galactomyces ferment filtrate. The extract is a byproduct of fermented sake and rich in vitamins, minerals and organic acids. The essence brightens dull and uneven complexions, controls sebum levels and calms acne-prone skin. PURITO’s Snail Clearing BB Cream SPF38 PA+++ is packed with the anti-aging benefits of snail mucin. The multifunctional BB cream blurs blemishes, wrinkles and pores while also brightening, soothing and providing long-lasting hydration. To thoroughly remove BB cream at the end of day, reach for PURITO’s specially formulated Snail All In One BB Cleanser. Enriched with mucin, its formula gently rids skin of makeup and dead skin cells without stripping it of its natural oils, leaving your complexion brighter, purified and cleansed.
PURITO infuses many of its products with the cult-favorite ingredient centella asiatica for good reason. Also known as cica, Indian pennywort and gotukola, the plant offers many skin care benefits ranging from improving skin’s oil and water levels to increasing elasticity and soothing inflamed skin. This ingredient is particularly helpful for those with acne-prone skin as it helps in speeding up the healing process and in preventing scarring.
PURITO’s Centella Green Level Calming Toner is infused with centella extract and witch hazel, another cult-favorite ingredient, to calm skin. Its concentrated formulation absorbs quickly to deliver instant hydration to skin. You can also soak cotton pads with the toner to use as a DIY face mask. One of YesStyle’s bestselling serums of 2019, the Centella Green Level Buffet Serum is enriched with 49% centella extract as well as collagen to smooth out fine lines and wrinkles while improving the skin’s natural barrier. Its gentle and soothing formula is even great for combatting acne. Specially designed to not clog pores, the Centella Green Level Eye Cream and Centella Green Level Recovery Cream boast lightweight textures that absorb quickly into skin to smooth fine lines and keep skin hydrated all day long. Free of 26 allergens and containing 50% centella extract, the Recovery Cream’s potent formula blurs acne scars and provides dry skin long-lasting moisture.
Like all of PURITO’s other products, its sunscreens are free from oxybenzone, a common ingredient in many sunscreen formulations that is harmful to coral reefs and often found to accumulate in marine wildlife. Sunscreen is an important skin care product to protect skin from harmful UVA and UVB rays, so PURITO has created environmentally friendly options that are gentle on skin.
PURITO’s bestselling physical sunscreen Comfy Water Sun Block is designed with non-nano minerals such that the formula sits on top of the skin and creates a protective barrier against UV rays. This sunscreen doesn’t absorb into skin or block pores, ensuring that it doesn’t irritate troubled skin. The sunscreen’s broad-spectrum SPF50+ PA++++ formulation has a lightweight texture that is gentle on skin and leaves a non-greasy and refreshing finish. Its 70% water-based formula is enriched with madecassoside, asiaticoside, madecassic acid and asiatic acid to soothe troubled skin. Another fan favorite with a lightweight texture, the Centella Green Level Safe Sun SPF50+ PA++++ provides powerful protection against free radicals. Enriched with centella asiatica and hyaluronic acid, this 70% water-based sunscreen hydrates and soothes skin as well.
All of PURITO’s products are made with EWG-verified ingredients to ensure its gentle formulations are suitable even for sensitive skin. However, the Korean brand understands that everyone’s skin care needs are different, so it also offers products for skin that’s extra delicate. PURITO releases unscented versions of its bestselling formulas including the Centella Green Level Unscented Sun and the highly rated Centella Unscented Serum. The newest addition to its unscented skin care line, the Centella Unscented Toner boasts all the benefits of the original Centella Green Level Calming Toner. The unscented version is free of essential oils, which are often used for natural fragrance and antioxidant benefits but can also irritate and damage sensitive skin. With its low acidity level, the unscented toner is safe to use for sensitive skin. Powered by cica extract, its alcohol-free formula effectively soothes, balances skin’s pH levels and strengthens the skin barrier.
PURITO’s pledge to curate products with skin-friendly ingredients and an all-natural approach has gained the brand a loyal following amongst skin care gurus and beginners alike. The brand is constantly redeveloping formulations to provide skin care solutions even for the most sensitive of skins while ensuring its products have as little impact on the environment as possible. All of its products are gentle and safe for the entire family to use, including pregnant women. You can count on PURITO’s unscented line to leave complexion healthier without irritating skin. Want to know even more about PURITO? Read reviews of the Centella Green Level products on the YesStylist blog!