Memebox is a cult beauty brand that started in Seoul, Korea, in 2012 and now boasts a global following. The label is known for discovering, launching and curating indie makeup and skin care lines, including I'M MEME, Shine Easy Glam and beauty guru Pony's Pony Effect. Its makeup bestsellers include the I'M MEME I'M MATTE LIP CRAYON and Pony Effect's cushion foundations, Favorite Fluid Lip Tint and Deep & Pure Lip Tint. With the exception of beauty accessories such as makeup brushes and puffs, eyelash curlers and false eyelash sets, all Memebox products are manufactured in Korea. YesStyle is an authorized retailer of Memebox.