Loretta was founded in 2009 by beauty experience Inc.. The brand collaborates with top-notch Japanese hair stylists and salons to develop hair products emphasizing texture, easy use and a female perspective. Products from Loretta are infused with argan oil, shea butter, rice wax and germ oil to nourish hair, and damask rose oil to indulge the senses. The brand also offers organic skin care products and styling products for men. All Loretta products are 100% made in Japan and feature dreamy packaging illustrations by Hideatsu Morimoto.
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