Japanese brand ISEHAN began as a family shop in 1825 and has grown spectacularly since to become a cosmetics giant in the beauty industry. The brand’s iconic “Kiss Me” beni (a traditional rouge lip product formulated with safflower extracts) was one of Japan’s first branded beauty products, while its continuous popularization of Western-style makeup products helped transform the Japanese beauty industry. Throughout the years, ISEHAN has remained attuned to the changing needs of its customers. The brand’s wildly popular Kiss Me Heroine Make line, which showcases a fun and sassy approach to beauty, boasts an extensive range of mascaras and eyeliners in ultra-girly packaging. The Kiss Me Ferme line, meanwhile, offers a more grown-up take on makeup. With high-performance formulas married to glammed-up aesthetics, it’s no wonder that the brand continues to capture the hearts of customers across the world. Nowadays, ISEHAN is well-known as an eye makeup expert not only in East Asia, but also across North America.
The ISEHAN Kiss Me Heroine Make series of mascaras, which boasts iconic packaging featuring a manga-style princess, is a cult favorite and a constant presence on our annual bestsellers lists for many reasons. Containing only water-insoluble ingredients, the mascaras are waterproof and smudge-proof. What’s more, the polymer-rich formulas instantly transform short, sparse lashes into luscious-looking ones with long-lasting curl, length and volume. Standouts from this range include the iconic ISEHAN Kiss Me Heroine Micro Mascara Advanced Film. This mascara easily produces sharp, clearly defined and natural-looking lashes that stay lush whatever the weather. Aided by a thin, elongated spoolie with a triangular end, the product enables precise and even coating of lashes. It’s a makeup must-have if you’re aiming for everyday glam rather than after-dark vibes.
For a more doll-like effect, the Kiss Me Heroine Make Long and Curl Mascara Advanced Film will come in handy. This perennial bestseller contains 5mm extension fibers to lift and lengthen lashes, while conditioning ingredients such as argan oil, camellia oil, wild rose oil and royal jelly extract provide extra nourishment. For more volume on lashes, opt for the Volume and Curl Mascara Advanced Film, which comes in a waterproof formula designed to deliver extra oomph to lashes. Both mascaras also come in Super Waterproof versions, which are upgrades on the original formula. For an extra pronounced curl to your lashes, remember to prep lashes with the brand’s mascara primer Curl Keep Mascara Base.
ISEHAN’s long-lasting and waterproof formulas are gentle and non-irritating. They’re easily removable too, especially if you use the Speedy Mascara Remover. Instantly melting stubborn traces of mascara while strengthening and moisturizing lashes with ginseng root extract, royal jelly extract and almond oil, this remover is a worthwhile addition to any cleansing ritual. Simply brush onto lashes and watch the mascara melt away before gently removing with a cotton pad.
Whether you’re aiming at upping your tightlining game or producing a full-on cat eye, the legendary ISEHAN eyeliner collection has got you covered. One of the brand’s most popular offerings is the Smooth Liquid Eyeliner from the Kiss Me Heroine Make line. Coming in a waterproof and smudge-proof formula and fitted with an ultra-fine 0.1mm tip, this product is a must-have for achieving precisely lined eyes. The Prime Liquid Eyeliner from the same line comes with a similarly fine tip but in an upgraded, quick-dry formula that produces subtly dramatic results. If you prefer gel liners, ISEHAN offers the Long Stay Sharp Gel Liner, a powerhouse product fitted with a 1.5mm core for drawing richly pigmented yet delicate lines. All ISEHAN Kiss Me eyeliners are infused with soothing and moisturizing ingredients such as hyaluronic acid, collagen and panthenol to nourish the eye area.
Brows can make or break a makeup look, which is why there’s an ISEHAN line specially dedicated to brows: Heavy Rotation. From brow gels to brow pencils, this collection is designed to help women everywhere easily create clearly defined yet natural-looking brows. Coloring Eyebrow, a brow gel in a waterproof and sweat-proof formula, delivers your dream brows in just a few strokes courtesy of a fluffy, easy-to-use brush. Tint Liquid Eyebrow, a liquid eyebrow pen, is a lightweight alternative with an exceedingly fine finish. The Eyebrow Pencil, which comes fitted with a 1.6mm core for precise application and a screw brush for a natural-looking finish, is a must-have if you’re going for a bolder look. Rounding out the collection is the Gel Eyebrow Liner, a multifunctional product in a highly blendable formula that also doubles as an eyeliner. All ISEHAN brow products are infused with panthenol to soothe and protect skin.
One of the most popular sunscreens on the market, ISEHAN’s Kiss Me Sunkiller Perfect Strong Z SPF 50+ PA++++ adopts pioneering sun care technology to produce a lightweight yet potent formula that effectively fends off UV rays while nourishing skin. Coming in a milky consistency, the sunscreen leaves no white cast, and it’s waterproof. The formula also doubles as a makeup base by smoothing and prepping skin for a more refined, slightly matte finish.
Another bestselling ISEHAN sunscreen in the Sunkiller line is the Kiss Me Sunkiller Perfect Water Essence SPF 50+ PA++++, a lightweight, citrus-scented sun gel infused with three kinds of hyaluronic acids to provide ample hydration on top of sun protection. Royal jelly, strawberry saxifrage and aloe extracts provide additional nourishment to skin. With its uber-lightweight formula, the sun gel is a summertime must-have, especially if you want to keep skin supple.
Aimed at a more mature but no less glamorous audience, the Kiss Me Ferme line consists of sleek makeup in its signature gold-tone packaging and streamlined aesthetics. The collection offers a comprehensive range of makeup products that take you through every step of your beauty routine, from liquid foundations and setting powders to blushes and lipsticks. Proof Shiny Rouge, a hydrating lipstick in 24 juicy MLBB shades, is well-loved by customers, as is the High Cover Concealer SPF 30 PA++, which produces a flawless finish by covering blemishes while diffusing light. Whether you’re looking to prep skin or apply finishing touches, the Kiss Me Ferme series is a treasure trove of makeup products delivering glamor in a heartbeat.
Paying homage to its heritage while keeping on the pulse of the latest beauty trends, ISEHAN’s approach to makeup has amassed a global following for its quality, fun and glamorous cosmetics. The Japanese brand has produced its fair share of iconic products throughout the years, including the bestselling ISEHAN Kiss Me Heroine mascara and the ISEHAN Kiss Me Heroine eyeliner. Today, ISEHAN’s cosmetics remain firm favorites amongst makeup connoisseurs due to the highly efficacious formulas, impeccable aesthetics and affordable prices. Grab your very own ISEHAN product now from YesStyle’s extensive selection, which includes everything from waterproof mascaras to richly pigmented eyeliners to skin-friendly sunscreens.