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ISEHAN - Kiss Me Heroine Make Volume & Curl Mascara Super Waterproof - 2 Types ISEHAN - Kiss Me Heroine Make Volume & Curl Mascara Super Waterproof - 2 Types
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ISEHAN - Kiss Me Heroine Make Volume & Curl Mascara Super Waterproof - 2 Types
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Editor's Note

  • Waterproof mascara coats eyelashes thoroughly for a volumizing effect that truly mesmerizes. Curl lasts all day and without smudging. Use lash curler before applying, and use apply an extra coat for maximum effect.
Major Ingredients
Major Ingredients
Isododecane, PTFE, Trimethylsiloxysilicate, Royal Jelly Extract, propylene carbonate, camellia seed oil, Disteardimonium Hectorite, Beeswax, Hydrogenated Polyisobutene, Glyceryl Isostearate, trimethylsiloxysilicic acid, AL distearate, Camellia Japonica Seed Oil, iron oxide, Ceresin, talc, Polymethylsilsesquioxane, Dextrin Palmitate/Ethylhexanoate, hydrogenated polyisobutene, beeswax, royal jelly extract, (palmitic acid / ethylhexanoic acid) dextrin, squalane, Talc, Propylene Carbonate, Aluminum Distearate, Squalane, Argania spinosa kernel oil, polymethylsilsesquioxane, CI 77499, caninbara fruit oil, microcrystalline wax, Rosa Canina Fruit Oil, Microcrystalline Wax, glyceryl isostearate, ceresin, Argania Spinosa Kernel Oil, disteardimonium hectorite

Ingredients subject to change at manufacturer's discretion. For the most complete and up-to-date list of ingredients, please refer to product packaging.



Product Information
Cruelty-free: Yes
Made in: Japan
Catalog No.: 1036584009
About brand: ISEHAN
Founded in 1825, cosmetics manufacturer ISEHAN Co., Ltd. began as a family shop that was one of the first in Japan to market a branded cosmetic product. Made by skilled craftsmen called Benisho, the company's signature Komachi-Beni red lip color comes from the pigment of Benibana (safflower) petals and is favored by generations of Japanese women. ISEHAN's offerings now include its bestselling Kiss Me Heroine waterproof mascaras and eyeliners, Heavy Rotation eyebrow colors and mascaras, and Ferme makeup collection and Sunkiller sunscreens. YesStyle is an authorized retailer of ISEHAN.
98.1% 98.1% Customer Satisfaction 736 Add "ISEHAN" to favorites Brand from Japan


Related Tags
#Japan#Volume#Waterproof#Mascara#Curl#Kis#ISEHAN#Heroine Make
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  • Your review is waiting to be approved
    1,014 reviews

    97.8% customers satisfied

  • Laura
    July 4, 2019
    First of all: i've got oily asian monolid eyes so
    nothing usually works for me in terms of duration. I
    can say this mascara is one of the best I've tried (as the famous Maybelline Butterfly Waterproof, the Benefit They're Real, the Majolica Lash expander, on wich I had high hopes but it was
    too watery and didnt hold the curl at all like in 5
    seconds they were down...) well this mascara has satisfied my needs; it has a thin tip wich allows mme to take easily control of it. The
    formula is great for me, it's really really light and dry, what makes it stay in place and hold the curl. I've made many tests with it and it has mostly passed them, i can't say it doesn't smudge at all but it doesn't leave racoon eyes wich i hate when happens. Hope my review
    was helpful 4u! love.
  • Giraffe
    Best Mascara Ever!
    November 14, 2017
    This has been my daily go-to for three years now. It has been with me through break ups, school dances, prom and graduation, without smudging once. I've found that this mascara truly lengthens my lashes without clumping, which was a problem I had with "western" mascaras. Must try for anyone who cries as much as I do.
  • Margaret Liu
    I love it so much that I bought a second one
    November 28, 2020
    Honestly the only bad thing about it is that you can't remove it easily unless you buy the kiss me mascara remover wand. Other than that, oml I don't think I will ever come across a mascara so brilliant, it keeps your curled lashes in place for as long as you have it on and it really accentuate lash length too. Here's a picture of what it looks like in natural lighting from the other day. - Bear in mind that I only applied one THIN layer in this photo.
    Best mascara
    June 30, 2020
    I absolutely adore this mascara and can honestly say that it's the best that I had used before. However this product takes a while to take off as it is waterproof. Apart from that, this product is a 10.
  • IzzyLazy
    May 19, 2021
    Literally waterproof and it’s not a thick creamy texture, it’s more liquidy, which to me I love because I have the clumpy texture. it really keeps the curl, and I have straight eyelashes! my insta is _jia.yi if you have any questions!
  • Cookie
    January 7, 2019
    This works amazingly. If you’re like me and have lashes that do not hold a curl, you’re going to love this mascara. It keeps my eyelashes curled all day and doesn’t smudge. If you do get this, I’d recommend you have a good makeup remover. Any sort of oil based remover should work, but not things like micellar water. if you don’t have an oil based makeup remover (most things that say they are makeup remover and not just cleanser are oil based) you’re going to have a tough time getting this off. Also, I do find that while this mascara is waterproof, if you get it wet, you tend to lose the curl. The mascara will stay on, but you’re lashes won’t stay curled. However, neither of those are huge issues for me.
  • Chantelle McGuire
    My go-to mascara for 4 years now
    August 29, 2020
    I have hooded eyelids and conceal and push my eyelids downward. With the help of an eyelash curler, this mascara makes my lashes impossible to ignore, even when I'm wearing glasses. The length I can achieve with this is so unreal, I rarely ever wear false lashes anymore. This has been my favourite mascara for 4 years now, and I'm not planning on trying another brand anytime soon.
  • kitbus...
    Excellent mascara!
    May 11, 2017
    Really great formula that gives you super shoujo eyelashes without having to worry about transfer - no panda eyes with this stuff!
    Amazing mascara
    August 12, 2015
    I've always been a fan of Japanese cosmetics, but this mascara was one of the best purchases I've ever made. It volumises but doesn't clump, meaning that your lashes stay nicely defined and separated whilst still looking thick and lucious. Would absolutely recommend this mascara to anyone!
  • Qiling
    Best waterproof mascara!
    April 9, 2021
    This one holds my lashes up the whole day! 😍 I use it in combination with the PMEL Mascara base.
  • Emily Lam
    holy grail!!
    August 12, 2021
    My ultimate favorite mascara!! it’s the only mascara I’ve found that holds the curl of my straight Asian lashes and it lasts me all day! I truly can’t go back to any other mascara after trying this, a definite must have if you struggle with keeping your eyelashes curled
  • Jeni Gurung
    OG mascara
    October 18, 2019
    I have been using this mascara for yearsss. I haven’t found any other mascaras that worked as well as this. This curls up your eyelashes and stays put for hours.
    I feel bare without this at parties. It can be hard to remove it so use an oil cleanser.
  • Marybeth
    Great waterproof eyeliner
    April 20, 2016
    This is a great mascara. Compared to some other brands that I've used, it feels relatively lightweight and it doesn't clump when applied. I normally curl my lashes before applying so I can't speak as to how well it curls lashes on its own. However, it does keep them pretty curled throughout the day and it does a good job of keeping them separated. Also it has great lasting power, you really need a special waterproof makeup remover to get it off at the end of the day as regular cleansing oil won't budge it.
  • Marina
    i love it
    November 28, 2020
    i have thick straight eyelashes so this is perfect for them because it helps the hair curl better. however it is hard to take off with a remover so i recommend buying the mascara remover from the same brand as I did

  • 18-24
    175cmHeight: 175cm/5 feet 8 in 70kgWeight: 70kg/154lbs US24
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    Novembre 26, 2016
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