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ISEHAN - Kiss Me Heroine Make Volume & Curl Mascara Advanced Film - 2 Types

Final Clearance Spring Festival Mini & Travel Size Quantity Discount Exclusive Sale
Now with an improved formula, this mascara gives lashes a thicker, more defined curl with its volume wax infused with chamomile extract and tsubaki oil for nourishment. The super waterproof finish makes it even more resistant to sweat, tears and sebum.
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Major Ingredients:
trimethylsiloxysilicic acid, talc, disteardimonium hectrite, PEG-20 sorbitan isostearate, selecin, hydrogenated polyisobutene, microcrystalin wax, honeydew, propylene carbonate, argania Spinosa kernel oil, canina rose fruit oil, camellia seed oil, royal jelly extract, PTFE, Al distearate, nylon-66, glyceryl isostearate, polymethylsilsesquioxane, squalane, iron oxide, titanium oxide, mica, Isododecane, (palmitic acid / ethylhexaneic acid) dextrin, (palmitate / ethylhexanoic acid) dextrin, Isododecan, (diethylaminoethyl methacrylate / HEMA / perfluorohexyl ethyl methacrylate) ) Crosspolymer, hydrogen dimethicone, (diethylaminoethyl methacrylate / HEMA / par methacrylate) Fluorohexylethyl) crosspolymer
This list of ingredients represents all options or variants of this product. Actual ingredients in a given product option may vary from this list. Ingredients subject to change at manufacturer's discretion. For the most complete and up-to-date list of ingredients, please refer to product packaging.
More Information:
Made in:Japan
Catalog No.:1075167422

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Translation reference for Korean beauty product packaging:

98.1% 98.1% Customer Satisfaction 658 Add "ISEHAN" to favorites Brand from Japan More from ISEHAN
Customer Reviews
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  • Overall Rating

    145 reviews

    97.1% customers satisfied

    What is Customer Satisfaction?
  • Emily
    My HOLY GRAIL Mascara
    February 6, 2019
    The formula is absolutely amazing! Heroine Make has hands down the best mascara especially for asian eyelashes. It will hold up your curl all day, it won't transfer or smudge much (and I have oily skin too), it's waterproof, and it doesn't clump and applies evenly and nicely. I can't say enough good things about this mascara! The color is also great! The brown makes your eyes look softer compared to traditional black. Definitely recommend this mascara to anyone who's in the market for one!
  • Grisel
    I LOVE IT!!!
    September 27, 2019
    I really really love this brand of mascara, the first time I try it was when I bought one during my trip to Japan and fell in love with it! My favorite one is the one for volume (there are other types), makes my eyelashes long, gives them volume and never crumbles. I get a lot of compliments.

    The only downside is the fact the company uses waterproof ingredients so, even though the mascara lasts all day, it is hard to remove at night so be careful. Rub eye gently with a cotton damped with hot water to loosen up the mascara a little and then use a waterproof remover cream/oil of your choice.
  • Ralu
    New favourite mascara
    July 26, 2019
    I love the way it makes my lashes look longer without clumping them together. Also really like the shape of the wand.
  • Kris
    keeps my curl!
    January 2, 2021
    My eyelashes go straight diagonal down. i've been searching for my perfect mascara for years now, I've tried dozens of mascaras (tarte, glossier, maybelline, benefit, loreal, etc.) and eventually after at most 3 hours, my eyelashes would fall back down. I found this one and I've tested it for three days now. My eyelashes are pretty long for asians, but they're very thin and grey so I just want a mascara that will darken them and make it look like I don't have any mascara on at all. I don't wear any makeup every day, I just wear mascara maybe like once every two weeks depending if I feel like it or not, but this one makes me want to wear mascara more because of how my eyelashes look. I just curl my eyelashes normally, put a thin coat of vaseline on them and then put on one layer of this mascara. I wore it from 12pm to 2am, and by about 12 AM there was a slight dark cast on my upper eyelid and my eyelashes of course weren't as curled as the morning, but it was the least smudging and most curled by the end of the night than it has every been. I didn't even worry about the smudging that much because it was only on my upper eyelid so my eyelashes kinda covered it and it looked like i just had a tiny bit of eyeshadow. overall, i recommend this mascara to everyone who wants a natural looking mascara that will just hold your curl, stay on throughout the night, and make your eyelashes look naturally darker, a little thicker, and a little longer
    Skin Tone: Medium Combination
  • Kerli
    June 11, 2018
    I tried both this and the Long & Curl and this one fits me definitely better. If you have naturally long lashes I would go for this one instead of the Long, it gives the eyelashes a really nice volume. Washes out easily with a cleansing oil.
  • Christine
    The best mascara ever!
    September 1, 2017
    It is literally the best mascara i've ever used! I have used the previous versions they were very hard to take off. But this version is really easy to take off using make up remover. Absolutely love it!
  • ♡。・゚엘리・゚*♡
    yoooo this stuff does not move!!
    December 1, 2020
    i bought it in brown and it's a lot more red than brown but it's okay for the time being but next time i'll get black. this stuff really stays in place and WILL NOT come off without the blue mascara remover. i went on a trip (before covid) and forgot the remover at home and omg it was terrible trying to remove it. i brought micellar water but that didn't do anything and i even tried make up remover and coconut oil! eventually i ended up kind of cracking it off (i do not recommend) but if you need something with staying power, this is it.
    Skin Tone: Tan Combination
  • Amber Ko
    great mascara
    September 21, 2020
    I usually use the regular heroine make mascara, but decided to give this a shot. I didnt notice a huge difference between the two, still a great mascara nonetheless, especially for monolids/lashes that don't stay curled!
    Skin Tone: Medium Combination
  • pding
    Great mascara
    July 1, 2019
    Been using this one for years in both the black and brown. Super, SUPER waterproof - I can wear this for 18 hours straight without any smudging at all. Constant repurchase. Would recommend.
  • VirgoCygnet
    Lives up to the hype
    September 18, 2018
    I have short, straight lashes. It's hard to find a formula that doesn't weigh them down. This mascara is amazing! It lengthens, adds volume, and holds the curl in my lashes all day. It has never flaked or smudged. So happy I finally tried this.
  • Farah Shah
    Keeps lashes lifted all day!
    August 19, 2018
    I have very straight Asian lashes and NOTHING has ever worked on them. I don't know what "film" they use in this mascara, but whatever it is, it works wonders! My lashes normally droop within 5-10 min of putting mascara on regardless of how waterproof it may be, but with this mascara they never droop! They stay lifted all day and it gives them so much volume and definition. I've used their "Make long and curl" mascara as well and love that equally. Highly recommend
  • Jodelyne
    Really Waterproof
    February 16, 2018
    I got this for my mom cause no matter what waterproof mascara she used, she always had raccoon eyes by the end of the day. This didn't smudge at all.

  • 18-24
    175cmHeight: 175cm/5 feet 8 in 70kgWeight: 70kg/154lbs US24
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    Novembre 26, 2016
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