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ISEHAN - Kiss Me Heroine Make Long & Curl Mascara Super Waterproof - 2 Types ISEHAN - Kiss Me Heroine Make Long & Curl Mascara Super Waterproof - 2 Types
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ISEHAN - Kiss Me Heroine Make Long & Curl Mascara Super Waterproof - 2 Types
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01 Black
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Editor's Note

  • Waterproof mascara coats eyelashes thoroughly for a volumizing effect that truly mesmerizes. Curl lasts all day and does not smudge. Use lash curler before applying, and apply an extra coat for maximum effect.
Major Ingredients
Major Ingredients
01 Black: "Isododecane, Trimethylsiloxysilicate, Talc, Disteardimonium Hectorite, Ceresin, Microcrystalline Wax, Dextrin Palmitate/Ethylhexanoate, CI 77499, Propylene Carbonate, Hydrogenated Polyisobutene, Nylon-66, PTFE, Aluminum Distearate, Glyceryl Isostearate, Polymethylsilsesquioxane, Argania Spinosa Kernel Oil, CamelliaJaponica Seed Oil, Rosa Canina Fruit Oil, Squalane, Diethylaminoethyl Methacrylate/HEMA/Perfluorohexylethyl Methacrylate Crosspolymer, Titanium Dioxide, Silica, Royal Jelly Extract" 02 Brown: Isododecane, Trimethylsiloxysilicate, Talc, Microcrystalline Wax, Ceresin, Dextrin Palmitate/Ethylhexanoate, Disteardimonium Hectorite, Hydrogenated Polyisobutene, Propylene Carbonate, Nylon-66, Argania Spinosa Kernel Oil, Rosa Canina Fruit Oil, Camellia Japonica Seed Oil, Royal Jelly Extract, PTFE, Aluminum Distearate, Glyceryl Isostearate, Polymethylsilsesquioxane, Squalane, Diethylaminoethyl Methacrylate/HEMA/Perfluorohexylethyl Methacrylate Crosspolymer, Silica, Iron Oxides, Mica,Titanium Dioxide

Ingredients subject to change at manufacturer's discretion. For the most complete and up-to-date list of ingredients, please refer to product packaging.



Product Information
Cruelty-free: Yes
Made in: Japan
Catalog No.: 1036584008
About brand: ISEHAN
Founded in 1825, cosmetics manufacturer ISEHAN Co., Ltd. began as a family shop that was one of the first in Japan to market a branded cosmetic product. Made by skilled craftsmen called Benisho, the company's signature Komachi-Beni red lip color comes from the pigment of Benibana (safflower) petals and is favored by generations of Japanese women. ISEHAN's offerings now include its bestselling Kiss Me Heroine waterproof mascaras and eyeliners, Heavy Rotation eyebrow colors and mascaras, and Ferme makeup collection and Sunkiller sunscreens. YesStyle is an authorized retailer of ISEHAN.
98.1% 98.1% Customer Satisfaction 736 Add "ISEHAN" to favorites Brand from Japan


Related Tags
#BLACK#Long#Japan#Waterproof#Mascara#Make#Curl#Heroine#Kiss Me#ISEHAN#Heroine Make#Long Lasting
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  • Your review is waiting to be approved
    1,589 reviews

    98.7% customers satisfied

  • P H
    no.1 Mascara
    July 25, 2019
    This is my 8th time buying this mascara. I have tried so many mascaras but this one is still the best. It nicely separates each of the lashes, it looks natural, and it never has clumps. It is super waterproof (when I get teary or go to the pool, it never smudges), so I recommend using an oil cleanser.

    Another plus is that it does not dry out or go clumpy even after 6 months of opening.
  • Aliyah
    justice for short asian lashes <33
    February 26, 2021
    forever in luv & indebted to this product. it is indeed waterproof & lasted for more than 6 hours curled with the shu uermera lash curler. def will repurchase when needed <333
    instagram: @katanachanx
  • Sanasauce
    So good!!
    June 14, 2020
    Great for straight eyelashes, it curls them and they actually stay up!! I wasn’t expecting much but it pleasantly surprised me so i will defo be buying more!!
    So curling and elongating!!
    June 14, 2020
    I wasn’t expecting too much because hardly any mascaras can keep my lashes curled but wow!! this is crazy and i’m definitely going to purchase more!! If you have the usual thick asian eyelashes that go straight down then I recommend you give this a shot, it curls them and elongates them too! It’s a great price as well.
  • Cece27
    best mascara
    September 8, 2019
    this is the best mascara i have ever used. makes my lashes look longer. using this with pmel mascara primer is the best combo
  • Karolyn Nguyen
    August 29, 2020
    This is one of the best mascaras I have ever used. It makes my lashes look so long and it doesn’t clump. There are also no flakes.

    First pic: before Second pic: after
  • Michelle
    My HG waterproof mascara
    July 12, 2020
    This mascara lives up to its hype - completely waterproof, including how incredibly hard it is to remove. Still, I love this enough to deal with that.

    Tidbit about me - I'm Asian, with short straight lashes. Yes, I use an eyelash curler and that provides a temporary lift, but none of the Western mascaras I've used holds the curl like this one. This mascara defines my lashes, makes them appear longer, and stays curled until I am ready to remove my makeup.

    How waterproof is it? If you get some on your lids when applying, you better get to it or it is there to stay. I've worn this to weddings. I've been in the rain with this on. I've cried in this (dramas included). Water parks, swimming, the list goes on. You know how you would wipe your lashes after crying or getting wet, and you come away with black streaks? This doesn't do any of that!!

    Staying power? I'm guilty of being lazy some nights and sleeping with my makeup on (not advocating for this), but wow, my lashes still looked incredible the morning after.

    FYI this mascara does not budge after using my foam cleanser. I had better luck with oil cleansers but still had to go in with cotton swabs afterwards. What worked for me was a biphasic eye makeup remover before cleansing. Be gentle to your lashes and give the remover some time to work its magic.
  • SlytherinGirl
    Amending previous review
    July 3, 2019
    Amending my previous review. THIS is the original formula. My previous review was for the “advanced film” formula which is just okay.

    This mascara is my HG. Works wonders for short straight lashes— holds curl all day and makes me look like I’m wearing falsies. Does not smudge on most days.
    not as good as the original
    July 3, 2019
    The original formula is already perfect and pretty budge-proof. The water-proof formula kind of crumbles and is dull-looking and starts to flake. Kiss Me mascaras are iconic. I recommend the “non-waterproof” the original formula also avail in YesStyle.
    MY HG
    March 14, 2018
    Have tried almost all the mascaras under the sun and I keep coming back to this. I make sure to moisturize my lashes every night and haven't had problems with lashes getting dry/brittle/breaking off. Holds curl for my short and limp Asian lashes-- I use this along with the volumizing mascara from the same brand. This mascara does not clump and can look very natural with just one coat. People say how difficult it is to remove this, but I haven't had issues as I use the remover from the same brand. Please don't ever discontinue.
  • mltan
    all time fave
    March 3, 2018
    if you want to swim and still have your lashes on fleek. This mascara will do the work for you. If you want to cry but still look pretty and not like a zombie. This mascara will do the work for you. If you want to have your eyes still look tantalizing, this mascara will do the work for you.
  • jasmine
    I recommend 100%
    June 7, 2021
    I just tried it and it doesn’t clump up luckily lol though when I did apply I touched my eyeball and it smeared on the bottom but after 5 minutes it sets in and no matter how much you touch it doesn’t come off !
  • Tracy
    This mascara is basically part of my lashes now
    December 2, 2018
    I've tried many mascaras including some waterproof mascaras, but I've never had a product basically bond to my lashes and last through crying and a bath without moving. I used good eye makeup remover and still can't get it all off. This mascara is part of me now, I guess.
  • Samantha
    Holy Grail
    February 23, 2018
    Third time repurchasing this mascara, it's the only mascara that works on my short straight asian lashes. Definitely recommend it if you want length and curl like it claims.
    Best mascara ever
    September 14, 2017
    This is honestly the best mascara I have ever tried. It lengthens my lashes so much and keeps them curled all day. It doesnt smudge at all. One bad thing is that it is very difficult to remove so use a heavily oil based remover.
  • rojoan0...
    Great Tbh
    December 1, 2016
    this stuff does exactly what it says! the only con i have about it, is that its really hard to get off. I suggest you coconut oil to prevent stress on your eyelashes when removing this mascara

  • 18-24
    175cmHeight: 175cm/5 feet 8 in 70kgWeight: 70kg/154lbs US24
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    Novembre 26, 2016
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