A subsidiary brand of MBX and sister brand of Pony Effect, I’M MEME and Nooni, I DEW CARE believes that skin care should be fun, effortless and effective. Mixing data, consumer insights and the latest K-Beauty trends, it produces eye-catching "skintertainment" that makes everyone feel their best. The brand's notable lines include the Kitten line for oily, blemish-prone skin; the Ice Cream line for dry, depleted skin; and the Vitamin line for dull, discolored skin. Popular products include the Juicy Kitten Purifying Power-Green Serum, Mini Scoops Wash-Off Masks, and the Thirst Things First Revitalizing Vitamin C Mist Mask, all of which are vegan friendly, cruelty-free and 100% made in Korea. YesStyle is an authorized retailer of I DEW CARE.