heimish - Dailism Smudge Stop Mascara

Heimish at this time appear to not test on animals anymore.

Being that the case I will buy this mascara again!

It is a good mascara. It stands out your eyelashes, although may be a bit difficult to remove. If you use a good oil-based make up remover you won´t probably have difficulty removing it. When I clean my eyes with micellar water it does not come out properly, but it does with the cleansing oil.

As a downside, Heimish does test in animals. When I bought it I thought that did not but doing wider research in the PETA web I realize that it does test in animals so I won´t be buying again, as from my point of view, the animal suffering is not worth for a beauty product.

This is hands down my favourite mascara I've ever used. I've always had a problem with mascara transferring onto my under eyes throughout the day. I think maybe its due to me having oily skin and fat under my eyes. But this is the only mascara that doesnt make me look like a raccoon four hours into the day! You do have to be careful applying though because the formula makes it quite easy to get clumpy and spidery. And it does crumble a little bit throughout the day. Id take a little bit of mascara crumbles on my cheeks over raccoon eyes any day though!
(This also comes off confusingly easily with just some warm water. I say confusingly because ive tried taking it off with my oil cleanser and it did not want to leave my lashes until i was rinsing the cleanser off with warm water)
If you found my review helpful at all please use my code HELLOBUN98 at checkout for a discount💕

Want no smudging, but not necessarily looking for a waterproof mascara? This was the dilemma I was facing as I wanted something long-lasting, but easy to clean at the end of the day, while also fitting an affordable price point. This mascara fits the bill perfectly! Never smudges and has even withstood my crying similar to a waterproof mascara hahaha! Super easy to clean off especially with heimish cleanser balm. Will buy again and have even bought for my mom! Would recommend to anyone.

Great mascara! beautiful job of lifting lashes. not goopy or heavy. does not smudge. but washes off well at the end of the day.

This mascara is really smudge proof and it makes your lashes longer without clumps. Iam really satisfied.

This is the only mascara I’ll use anymore. It doesn’t flake during the day and is super easy to remove. Also very buildable and lengthening. I got it as a freebie in an order about a year ago and have reordered multiple times now. Love!

Great mascara — simple black mascara, that adds colour to the eyelashes and doesn't smudge in the undereye area. I use it with curler and apply only one layer. It washes off only with warm water and doesn't require any rubbing.

This has become my new favorite mascara! It actually is smudge proof and almost water proof (but it comes off when you want it to). This is the only mascara I’ve found so far that doesn’t transfer on my brow bone (I’ve got long lashes). The consistency is different than American brands, it’s like rubbery and comes off like a thick paste rather than watery black liquid. It’s also buildable and doesn’t clump!

all the other mascaras that I have make me look like a panda in a few minutes, this is my only mascara that doesn’t smudge! plus the length power is amazing.
btw! use my code for an extra discount: CHUL101

Great for long, separated lashes. Easily washes off with warm water but stays put all day. Would buy again.

I've been using this mascara for a couple of years now and I won't use anything else. it is the best mascara I have ever used. it is easy to apply, lifts, curls and adds volume. it is also very unique because it doesn't smudge At all!!!!! it will wash off in little bits. like when you apply skin peeling gels and it makes those little balls. so it washes off very easily. sometimes I have found the mascara has dried a bit and is clumping but I have a feeling it's due to the very dry hot weather here in Australia so might need to store it in a cool area.

Great mascara! This mascara is great for lengthening and volumizing doesn't smudge or flake for a non-waterproof mascara and it's easy to remove.