Fueki

With a history dating back to the late 19th century, Fueki has long been known for writing tools and adhesives, in particular glue featuring the brand’s iconic mascot, Fueki-kun, on the packaging. The yellow puppy wearing a cap has been a part of Japanese students’ collective memories since 1975. Launched in 2008, Fueki’s skin care range uses the same packaging design as its glue products. Made from natural ingredients, the brand’s skin care items are free from artificial coloring, fragrances and other additives, making them suitable for the whole family. Fueki’s bestselling products include the Medicated Cream, Hand Cream and Lip Balm, which all contain horse oil for deep hydration. YesStyle is an authorized retailer of Fueki.