Since 1987, award-winning Japanese brand EXCEL has been making waves with its innovative beauty formulas. The brand’s goal is to provide multi-purpose, user-friendly and affordable color cosmetics for all users while addressing Asian skin concerns. While its eye makeup products – including eyeshadow palettes, eyelash curlers and eyebrow pencils – remain legendary, its product range has evolved to encompass everything from moisturizing lipsticks to setting powder.
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