Established in 1995, ETUDE is a household name in the K-Beauty industry known for its wide range of high-quality skin care and makeup products. The brand takes its name from Chopin’s études and aspires to create products that exude the same bubbly energy. Tailored for young women, ETUDE produces easy-to-use and affordable products in whimsical packaging that make makeup and skin care fun from start to finish! The Korean brand is known for its cute and ever-changing packaging, with annual collaborations that make each iteration a collectible.
ETUDE has a variety of cosmetic products for every step of makeup. The Sunprise Must Daily Lotion SPF50+ PA+++, a YesStyle bestseller, is the perfect starting point before makeup. Rich in Vitamin D, this lightweight sunscreen protects the skin from harmful UV rays and creates a moisturized base for makeup. Many opt for ETUDE’s liquid primer Face Blur, also formulated with SPF, to smooth complexion, minimize pores and promote long-lasting makeup.
The incredibly affordable Double Lasting Foundation is a cult favorite that now comes in many forms, from classic liquid formulas to easy-to-use cushions. Developed with Double Shot Technology, the high-coverage foundation hides blemishes with a thin layer of formula, while its Magnet Fit Effect ensures close adherence to skin with little to no transfer.
The Play Color Eyes Palette is a range of eye shadow palettes in a variety of shimmery and matte shades. ETUDE regularly introduces new versions of the palette, with the Peach Farm, Wine Party, and Cherry Blossom Editions all being bestsellers. Each slim and elongated palette boasts ten different eye shadows in a cohesive range of shades that are easy to mix and match. The Cherry Blossom Edition is a fan favorite with its neutral hues for everyday looks and glittery shades for special occasions.
Lip tints are a staple of K-Beauty, and ETUDE is known for its wide range of lip tints, with the Dear Darling Tint being the most beloved. This watery tint boasts a vividly pigmented formula that is easy to apply and blend for a gradated look, while its texture is incredibly moisturizing and feels feather-light. Designed with a thicker gel consistency, the girly Dear Darling Water Gel Tint is another fan favorite. Characteristic of ETUDE’s signature fun and colorful style, the Water Gel Tints come in popsicle-shaped containers befitting of their summery shades. ETUDE’s Matte Chic Lip Lacquer is also fast becoming a must-have in every makeup bag. The matte lip tint boasts a smudge-proof and long-lasting formula with a sharp finish that lasts all day long.
ETUDE is the driving force behind eyebrow tints! The brand’s bestselling My Brows Gel Tint is an innovative product formulated to create long-lasting and natural-looking brows. The tint can be left on eyebrows for a minimum of two hours or overnight before easily peeling off to reveal perfect brows. ETUDE has also created the Tint My 4-Tip Brow, which allows you to draw in brows quickly and effortlessly with a similar natural finish. The eyebrow liners are designed with four soft pliable brush tips that mimic brow hairs, and deliver smudge-proof and sebum-proof formula to fill in the brows.
ETUDE is most known for makeup but it’s also home to efficacious skin care lines. The Soon Jung range is specially formulated with hypoallergenic and EWG Green-level ingredients to soothe and repair sensitive, damaged skin. The mildly acidic formulas in the range are gentle on skin, while added patented ingredients like Panthensoside™ and Dust Cut™ moisturizer protect the skin. Enriched with panthenol and madecassoside, Panthenoside™ is formulated to quickly penetrate the epidermis to deliver long-lasting hydration and soothe irritated skin. Dust Cut™ helps protect skin from harmful micro particles in the air.Like all products in the Soon Jung skin care line, the bestselling Soon Jung Hydro Barrier Cream is free of synthetic colorants and perfumes. The cream has a low pH of 5.5 and provides sensitive skin the moisture it needs. Its gel-like texture absorbs quickly and helps strengthen the skin barrier, leaving skin hydrated and refreshed. The Soon Jung 2x Barrier Intensive Cream’s more concentrated formula targets very dehydrated and damaged skin. The Intensive Cream is formulated with shea butter and has a thicker consistency than the Hydro Barrier Cream. For those seeking to specifically soothe reddened skin, the Soon Jung 5-Panthensoside Cica is a lightweight balm designed to quickly calm skin with its fast-absorbing formula.
One of the most beloved skin care lines from ETUDE, the Moistfull Collagen line is an affordable range specially formulated to hydrate skin. Marine collagen is an anti-aging ingredient rich in amino acids that helps decrease wrinkles, improve hydration and firm skin. ETUDE uses patented Super Collagen™ Water, which boasts small particles that absorb quickly into the epidermis to deliver long-lasting moisture. The Moistfull Collagen line is also enriched with protein-rich naturally derived white lupin extract to nourish and hydrate skin. Moistfull Collagen Eye Cream and Moistfull Collagen Emulsion are among the most sought after products in the range due to their lightweight formulas that glide effortlessly over skin. One of the highest-rated products is the Moistfull Collagen Cream, which has over 97% customer satisfaction rate at YesStyle. Suitable for normal, combination, dry and dehydrated oily skin, this non-sticky cream provides skin with moisture for over 100 hours.
With its firm foothold in the Korean beauty industry and constant eye on current and evolving trends, ETUDE is a go-to for affordable on-trend makeup as well as skin care with cult-favorite ingredients. Whether it’s a Play Color Eyes Palette in vibrant new shades or a skin care staple in fun new packaging, stay on your toes for the latest products from ETUDE!