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DEMI takes its name from Demeter, the Greek mythological figure and goddess of marriage, agriculture and social order. Established in 1981 under Nicca Chemical Co. Ltd. , the Japanese brand offers over 1,200 salon-grade products for hair care, hair growth, coloring, perming and styling. DEMI adopted its hair-coloring techniques from wool processing, and is famous for its conditioning hair dyes that nourish hair follicles with egg membrane protein (EMP). All DEMI products are manufactured in Japan.
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