Cosmetics marketing company istyle Trading launched Japan's biggest beauty review site @cosme in 1999 for users to share comments on cosmetics products. The company later expanded offline through the retail shop chain @cosme store, which carries items that are ranked highly on @cosme. Operated by the subsidiary cosme next Co., @cosme store started a namesake brand in 2011 with its own cotton puff specially designed by store managers based on customer feedback. All products are 100% made in Japan. YesStyle is an authorized retailer of @cosme store.
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