Founded by IDA Laboratories in 1985, Japanese makeup brand Canmake lives up its motto of "girly, pop and shiny" by continuously developing vibrant shades of eye, lip and base makeup. Canmake is a mainstay of many makeup bags thanks to its cute, compact and versatile products that make trendy looks instantly achievable. Its smooth and blendable formulas are gentle on skin, adding pops of color effortlessly. Canmake’s shades are easy to mix and match for a customizable look that will fit any vibe or occasion. Often decorated with golden detailing and filigree, the brand’s iconic, intricate packaging is immediately identifiable to Japanese beauty aficionados.
Canmake is known for its feather-light base makeup free of preservatives and artificial fragrances. All of its formulas glide effortlessly over skin to deliver a natural-looking finish. One of the most notable features of Canmake’s base makeup is that its multifunctional formulations offer SPF and PA protection against harmful UVA and UVB rays. The compact cream concealer Color Mixing Concealer SPF 50+ PA++++ features three shades that can be blended with the double-ended applicator to get the perfect shade for your skin tone. For those who prefer liquid concealers, Canmake’s Cover & Stretch Concealer UV SPF 25 PA++ is precise and simple to use. Designed with a doe-foot applicator, the high-coverage waterproof formula blends easily and also provides long-lasting moisture to skin.
Featuring luxe embossed filigree on its golden case, the Marshmallow Finish Powder SPF 26 PA++ is a pressed finishing powder that offers a mattifying and smooth finish. For added protection against UV rays, the Japanese brand formulated the Mermaid Skin Gel UV SPF 50+ PA++++, which glides over skin to shield and provide long-lasting moisture. Its ever-so-gentle formula makes it easy to reapply during the day without disturbing makeup.
Canmake’s unmistakable girlish charm is present in all of its products, but it’s especially noticeable in its blushes. The Japanese cosmetic brand creates highly pigmented shades that add a distinct yet natural-looking flushed look to cheeks, while the small yet ornate packaging designs make the blushes a must-have in any makeup bag. Housed in a clear, multi-faceted case that resembles a gemstone, Canmake’s Cream Cheek blush is formulated with a soft, creamy texture that melts upon contact with skin. Its highly moisturizing finish gives skin a dewy glow and its rich color can be layered on for more intensity.
Canmake’s take on the classic pressed powder blush is far from your run-of-the-mill types. Intricately pressed with floral embossing, Fleur Cheeks blushes give radiant pops of color inspired by bouquets. The versatile blushes each contain four different shades for a customizable hue, making it easy to achieve a different look each time, or a layered, dimensional finish when blended. Each scallop-edged container includes a soft brush to apply the pigments gently on skin. The Mat Fleur Cheeks version offers a more translucent and natural matte look while the Glow Fleur Cheeks version is enriched with fine pearlescent particles to add a glamorous shine. Each version is formulated with silica, a sebum-absorbing ingredient, to ensure long-lasting wear. Added extracts from rosemary leaf, pomegranate flower, damask rose flower oil, rosehip oil and Japanese rose, as well as hyaluronic acid, nourish and hydrate skin.
In line with Canmake’s cute aesthetics and multitasking capabilities, the brand offers rich lipsticks and moisturizing lip balms. The Melty Luminous Rouge is a lightweight lipstick that delivers a saturated color and lustrous sheen even with just one layer. Equally lustrous is the sophisticated look of the lipstick’s gold-toned case. Like Canmake’s base makeup, the Stay-On Balm Rouge is formulated with SPF and PA to shield lips from UV rays while delivering a subtle tint to pouts. Its highly moisturizing texture adds a natural sheen and ensures that lips stay hydrated all day long.
With the rise of Japanese makeup, Canmake’s eye makeup products have become the go-to for creating doll-like looks. The brand’s eye makeup roster includes eye shadow palettes, eyeliners and mascaras. The neutral semi-matte shades of the Perfect Multi Eyes palette accentuate the eyes for everyday looks and can also be used to define the eyebrows. For a more glamorous collection of colors, the Perfect Stylist Eyes series offers vibrant, shimmery shades. The compact palette comes with a base, a neutral shade to add dimension, a bright hue for a pop of color, a darker shade to define the eye line, and a "topping jewel" shade to brighten lids.
With the brand’s emphasis on super soft application, Canmake created the Creamy Touch Liner, a gel formula designed to easily draw a highly pigmented line without tugging on skin. Its 1.5 mm tip delivers a formula that doesn’t smudge or fade throughout the day. For a crisper finish, the Quick Easy Eyeliner is a liquid eyeliner that provides a super sleek finish and optimal control, thanks to its felt tip and formula that can be layered. Completing Canmake’s eye makeup roster, the Quick Lash Curler comes with a slightly angled doe foot applicator that makes it easy to thoroughly coat and curl each lash for a naturally curled finish.
From base to eye makeup, Canmake’s cosmetic products are easy to use for beginners and pros alike. Its compact packaging and highly versatile formulations ensure a light makeup bag while delivering a variety of effortlessly polished looks anytime, anywhere. Canmake’s girly packaging and trendy makeup have made this Japanese brand a go-to favorite for on-the-go gals. Whether you’re creating a full-on glam look with the Perfect Stylist Eyes palette or simply adding a touch of color to lips with the Stay-On Balm Rouge, having Canmake in your collection will make your makeup routine all the more fun!