APRIL SKIN

About APRIL SKIN

Korean cosmetics brand APRIL SKIN was established in October 2014 and debuted its acclaimed Magic Snow Cushion in September 2015. Through the years, the brand has evolved into a global company covering beauty products ranging from base and point makeup to skin care, hair dyes and beauty tools.

Brand Concept

April marks the beginning of spring. It's the time of new beginnings and new life. APRIL SKIN breathes new life to dull and fatigue skin, fixing skin woes with the best possible formulas in the shortest time possible. Powered by safe and effective natural ingredients such as calendula flower extract to heal and soothe, beta-carotene to regulate sebum, and charcoal to purify skin, its products promote a simple, fuss-free and pleasurable beauty routine.

Is APRIL SKIN Cruelty-Free?

Manufactured entirely in Korea, all APRIL SKIN products are cruelty-free, which means they're not tested on animals. They're also free from animal-derived ingredients, making them vegan-friendly. APRIL SKIN strictly prohibits the use of harmful substances and harsh chemicals in its products to ensure the utmost safety for skin. Full ingredient lists can be found on the brand's official website.

APRIL SKIN’s Skin Care: Calendula, Carrot & Charcoal

APRIL SKIN's Calendula Line harnesses the antifungal, anti-inflammatory and antibacterial properties of calendula flower, which is sourced in its pure, raw form including the petals, pistil, stamen and calyx. The line includes a lip and eye makeup remover, foam cleanser, peel-off mask, peeling pad, essence, face mask and ampoule cushion.

An instant hit among beauty enthusiasts, APRIL SKIN's Calendula Peel Off Mask is designed to penetrate deeper into skin than ordinary peel-off masks. It helps remove blackheads, dead skin cells, sebum, dirt and impurities without stripping skin of moisture. To use, apply an even layer onto cleansed and towel-dried skin with the brand's silicone Jelly Brush. Leave on for 30 minutes until it turns completely dry. Then gently peel off the mask from the outer edges and wipe away any excess with a wet towel. Use one to two times a week.

APRIL SKIN's Carrot Line is powered by cold-pressed carrot seed oil, which provides beta-carotene – a source of Vitamin A (retinol) – to regulate sebum secretion, reduce inflammations, fight against free radicals and fortify skin's natural barrier. The line includes a foam cleanser, blemish serum and blemish cream. The Carrot Blemish Serum is recommended for use twice daily after toning and cleansing, especially over tired and sensitive areas for significant results.

Available in an original marbled version and a black version, APRIL SKIN's Signature Soap uses charcoal powder, a gentle yet powerful natural pore cleanser to eliminate impurities, excess sebum and dead skin cells, while plant-based oils, rice bran and aloe extracts moisturize skin so it won't feel tight. Originally named Magic Stone, the soap is best used with APRIL SKIN's Dual Cleansing Pore Brush.

To use, wet the brush's microfiber bristles and rub it against the soap to lather up. Then gently massage onto face in circular motion. Finally, flip the brush over and use the silicone bristles to exfoliate the T-zone and other targeted areas, and rinse face with water. Use the original version at night for deep cleansing or removal of heavy makeup, and the black version in the morning for double cleansing or removal of light makeup.

A Korean skin care cult fave, APRIL SKIN's Magic Snow Cream instantly brightens complexion with niacinamide and keeps skin hydrated with 70% Himalayan glacier milk. It can be used alone, as a makeup base, or mixed with foundation to boost radiance and skin moisture.

APRIL SKIN’s Makeup: Which APRIL SKIN Cushion Suits You Best?

APRIL SKIN's cushion foundations come in a variety of options. Most boast SPF 50+ PA+++ and are available in shades #21-23. The most famous one is the original Magic Snow Cushion, which provides moisture with 45% moisturizing ingredients including mineral water, aloe and blueberry extracts. Thanks to its Micro Multi Cover Powder and Fixactive Polymer, the formula offers flawless and luminous coverage that lasts all day. The patented mochi cushion design wraps liquid foundation at the center of the sponge, which releases content only when pressed to ensure hygiene. A double-lock gold-rimmed black case prevents moisture from escaping.

Housed in a silver-rimmed black case, the Perfect Magic Cover Fit Cushion boasts longer-lasting coverage with 67% moisturizing ingredients including hyaluronic acid, lotus, aloe and Japanese cornelian cherry extracts. The cushion is covered by a perforated metal plate that helps trap moisture. Designed for lackluster skin, the Magic Essence Shower Cushion in a silver-rimmed purple marbled case also comes with the same metal plate, and is fortified with 71.5% essence from AAA-grade pink pearls, sea grapes, orchid, hibiscus, peony and rose to brighten and revitalize skin. Suitable for sensitive skin, the Real Calendula Ampoule Glow Cushion in a gold-rimmed yellow case soothes skin with extracts from calendula and centella, brightens with sea buckthorn, and boosts radiance with jewel complex.

Made for oily skin, the Perfect Magic Cover Proof Cushion in a silver-rimmed white case comes with a shield pattern in the middle of the cushion. The blue part of the shield contains cooling ingredients, while the pink part of the shield contains soothing ingredients. Coupled with infused sebum-control powder in the beige part surrounding the shield, the result is waterproof coverage that stays put all day.

The only APRIL SKIN cushion with SPF 30 PA++ instead of SPF 50+ PA+++ sun protection, the Magic Snow Fixing Foundation in a pink-rimmed white case controls sebum and provides lightweight coverage. Formulated with Jeju green tea water, canola honey, cherry blossom, camellia, malt and mushroom extracts, it's especially suitable for use during summer.

Last but not least, the Perfect Magic Cover Dual Cushion in a red-rimmed black case features a cushion compact on one side and a matte powder pact on the other side. Its rubicell puff is also divided into a bigger section for application of the cushion foundation, and a smaller section for application of the powder. The cushion foundation moisturizes with hyaluronic acid, Aquaxyl and aqua ceramide, while the matte powder is enriched with tea tree, witch hazel and frankincense extracts to soothe skin. To use, apply the foundation first, followed by the powder.

APRIL SKIN’s Hair Dyes: The Turn-up Line

APRIL SKIN's Turn-up Line includes the Turn-up Bleach, Turn-up Color Cream and Turn-up Color Treatment. The bleach lightens hair while nourishing it with hydrolyzed silk, hydrolyzed keratin, refined lanolin and jojoba oil. The color cream is a permanent dye infused with camellia, coconut, jojoba, olive and evening primrose oils. The color treatment, a temporary dye that fades away after two weeks, is enriched with rosemary lavender, sage extracts and jojoba oil to protect hair.

The Turn-up Color Cream is available in seven colors and the Turn-up Color Treatment is available in eight colors. The colors (but not the products) can be mixed for a customized look. Depending on your preferred color intensity, the Turn-up Bleach should be left on dry hair for 10-30 minutes, the cream for 30-40 minutes, and the treatment for 10-20 minutes before rinsing off. Leave on for 5-10 minutes less for fragile hair, and 5-10 minutes more for dark or thick hair.

It Doesn't Stop Here

APRIL SKIN keeps modifying its existing products and inventing new ones, so do check back at YesStyle for the most updated offerings from the Korean beauty brand!