K-Beauty Trends from 2020 GLOWPICK Awards
We’re excited to reveal what’s bestselling and trending based on Korean beauty consumer website GLOWPICK’s latest findings!… more
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Begin Again with Secret Key’s Starting Treatment Kit
For those who’ve never tried any Starting Treatment products before, this kit is a wonderful starting point.… more
Small Talk: Secret Key’s Starting Treatment Essential Mask Sheet Rose Edition
Secret Key’s Starting Treatment Essence is a cult fave, but did you know there’s a sheet mask version?… more
Why are Fermented Beauty Products so Popular in Korea?
Popular brands like Missha and Tony Moly have incorporated fermented fruits, plants, snail slime and yeast in their products for a while. There’s also been an upsurge of brands that specialize in fermented products. Why do Koreans love them so much?… more