@cosme 2021 Best Cosmetics Awards

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Japanese beauty review site @cosme just announced its 2021 Best Cosmetic Awards for the site’s most popular products launched between November 1, 2020 and October 31, 2021. Since its inception in 2002, the beauty awards have been presented every six months to the best rated products on the platform.

This year’s awards were chosen from 54,825 products based on 1,124,085 reviews written by the site’s members. The site also highlighted eight trending keywords, with “cica” being the most popular keyword. To check out the full list of winners, visit @cosme’s website here (Japanese only).


Trending Keywords

1. No Foundation

Due to the increasing demand for mask-proof makeup, foundations are in decline while primers, concealers and face powders are on the rise. More pink bases and BB creams have emerged in the market, and people are shifting their attention from makeup to skin care to lessen the burden on skin.
Maquillage – Dramatic Nude Jelly BB SPF 50 PA+++

2. Cica

The term “cica” originated from Korea and stands for centella asiatica. Famous for its anti-inflammatory and moisturizing effects, cica can be found not only in creams and serums, but also increasingly in other skin care products like sheet masks and mists. This ingredient can soothe skin irritation caused by prolonged wearing of face masks.
VT – Cica Daily Soothing Mask

3. Beauty & Immunity

Buzzwords like “immunity,” “biome” and “gut health” are gaining steam during the pandemic, as people become more health-conscious and make lifestyle changes such as improving diet, sleep and workout habits. This increase in health awareness is also fostering a belief that “beauty comes from within.”
Fancl – Immune Support Chewable Tablet

4. The Return of Eye Palettes

Since face masks cover the lower half of the face, eye makeup is in high demand. Single eye shadows were more popular before the pandemic, but now people are going for multi-colored palettes that can easily create a wide variety of exciting eye makeup looks via gradated colors.
SUQQU – Signature Color Eyes

5. Mask-Proof Makeup

Smudge-proof makeup products like lipsticks, setting sprays and powders are in demand all year round, and not just in summer. People also look for travel-sized fixing mists that can be easily carried around.
Kose – Make Keep Mist EX

6. Osmanthus

Osmanthus is a common East Asian shrub plant with tiny white or yellow flowers that blossom in autumn. Osmanthus flowers are used in Chinese medicine to ease phylum and quench thirst. This ingredient with a delicate sweet smell is also widely used in China for food and beverages such as teas, wines and desserts. Hair oils, hand creams and fabric mists scented with osmanthus are gaining popularity.
L’Occitane – Osmanthus Eau de Toilette

7. Clean Beauty

The term refers to beauty products formulated with minimal additives and other potentially harmful ingredients to ensure they are safe for use. Apart from clean beauty, other beauty trends include eco-friendly, sustainable, ethical, cruelty-free and vegan products.
Yves Saint Laurent – Pure Shots Night Reboot Serum

8. Multifunctional Hand Creams

We’re using more hand creams due to frequent hand-washing and sanitization. More hand creams now come with extra benefits like sanitizing, UV protection or fragrance. Hand creams are great as gifts, and since our hands are often exposed, keeping them in good condition makes us feel good.
Shiseido – Ultimune Power Infusing Hand Cream


Grand Prizes

  1. IPSA – The Time Reset Aqua
  2. Kate – Lip Monster
  3. LANCÔME – Advanced Génifique Youth Activating Serum
  4. Canmake – Creamy Touch Liner
  5. uka – Kenzan Scalp Brush
  6. dejavu – Eyebrow Color
  7. VT – Cica Daily Soothing Mask
  8. Dior – Forever Skin Correct
  9. Shu Uemura – Ultime8 Sublime Beauty Cleansing Oil
  10. LANCÔME – Clarifique Refining Enzymatic Dual Essence

Hall of Fame

  1. Clarins – Fix Make-Up
  2. IHADA – Balm
  3. ELIXIR – Superieur Enriched Wrinkle Cream
  4. DECORTÉ – Face Powder
  5. CEZANNE – Pearl Glow Highlight
  6. dejavu – Lash Up Mascara
  7. Vaseline – Advanced Repair Body Lotion
  8. Bouncia – Body Wash (White Soap)

Category Top

The following results show the most-loved products under each category:

Skin Care

  1. Makeup Remover: Shu Uemura – Ultime8 Sublime Beauty Cleansing Oil
  2. Face Wash: SABON – 2 in 1 Face Polisher
  3. Booster: Benefique – Reset Clear Lotion
  4. Toner: IPSA – The Time Reset Aqua
  5. Emulsion: Albion – Exage White White Rise Milk II
  6. Serum: LANCÔME – Advanced Génifique Youth Activating Serum
  7. Face Cream: Kiehl’s – Ultra Facial Cream
  8. Face Oil / Balm: IHADA – Balm
  9. Sheet Mask: VT – Cica Daily Soothing Mask
  10. Mask Pack: pdc – Wafood Made Face Pack (Sake Lees)
  11. Eye Care: POLA – Wrinkle Shot Facial Serum
  12. Eyelash Serum: Majolica Majorca – Lash Jelly Drop EX
  13. Lip Care: Revlon – Kiss Exfoliating Balm

Base Makeup

  1. Sunscreen: &be – UV Milk
  2. Face Primer: La Roche-Posay – Uvidea Anthelios Tone-up Cream SPF50+ PA++++
  3. Liquid Foundation: Dior – Forever Skin Glow
  4. Powder Foundation: Maquillage – Dramatic Powdery EX Foundation SPF 25 PA+++
  5. Cushion Foundation: Laura Mercier – Flores Lumiere Radiance Perfecting Cushion
  6. BB / CC Cream: DECORTÉ – Sun Shelter Tone Up CC SPF 50 PA++++
  7. Face Powder: NARS – Light Reflecting Pressed Setting Powder
  8. Concealer: Dior – Forever Skin Correct
  9. Highlighter / Bronzer: MAC – Mineralize Skinfinish Natural
  10. Fixer: Kose – Make Keep Mist EX

Point Makeup

  1. Lipstick: Kate – Lip Monster
  2. Lip Tint: romand – Juicy Lasting Tint
  3. Eye Palette: Dior – 5 Couleurs Couture Eyeshadow Palette
  4. Single Eye Shadow: DECORTÉ – Eye Glow Gem
  5. Blush: Laura Mercier – Blush Color Infusion
  6. Mascara: ISEHAN – Kiss Me Heroine Make Long & Curl Mascara Advanced Film
  7. Eyeliner: Canmake – Creamy Touch Liner
  8. Eyeliner for Double Eyelids / Tear Bags: Kate – Double Line Expert Eyeliner
  9. Brow Makeup: dejavu – Eyebrow Color
  10. Multi-Purpose Palette: Dior – Backstage Face Glow Palette

Body Care

  1. Lotion: Curel – Intensive Moisture Care Moisture Milk
  2. Body Wash: Deoco – Body Cleanse Liquid
  3. Feminine Wash: MOCHIDA – Collage Furu Furu Foam Soap
  4. Deodorant: Deonatulle – Soft Stone Double Deodorant
  5. Hand Wash: Dior – Miss Dior Rose Purifying Hand Gel
  6. Hand Cream: Shiseido – Ultimune Power Infusing Hand Cream
  7. Nail Color: Canmake – Colorful Nails
  8. Fragrance: Maison Margiela – REPLICA Lazy Sunday Morning Eau de Toilette

Hair Care

  1. Shampoo / Conditioner: &honey – Melty Moist Repair Shampoo 1.0Hair Treatment 2.0
  2. Scalp Care: SABON – Ultimate Scalp Scrub (Delicate Jasmine)
  3. Hair Care: L’Oréal – Elseve Extraordinary Oil (Extra Rich)
  4. Hair Styling: plus eau – Hair Point Repair
  5. Hair Color: syoss – Color Treatment

Beauty Goods

  1. Beauty Tool: uka – Kenzan Scalp Brush
  2. Beauty Appliance: ReFa – BEAUTECH Dryer
  3. Inner Beauty: Shiseido – The Collagen Drink
  4. Oral Care: Bitatto Japan – Okuchi Lemon Mouthwash
  5. Bath Soak: AYURA – Meditation Bath
  6. Sanitary Pad: Sophie – Synchro Fit
  7. Daily Goods: TOHO – Utamaro Cleaner
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