Brand Spotlight: UNLEASHIA

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You can add sparkles to your makeup in an environmentally friendly way now thanks to innovative brands like UNLEASHIA. This vegan, eco-conscious and PETA-registered Korean makeup brand specializes in glitter cosmetics that aim to make the wearer feel special. UNLEASHIA’s name, a portmanteau of “unleash” and “utopia,” signifies the ideal of creating a utopia where one can unleash their unique selves without having a damaging impact on Mother Earth and its inhabitants.

UNLEASHIA’s brand philosophies are encapsulated in its three taglines. #EverydayFestival represents UNLEASHIA’s approach to make everyday makeup feel festival-level special with its glitter products. #GlitterAttitude reminds users that all its products are free of parabens, sulfates and phthalates, and come in biodegradable packaging. Last but not least, the #CelebrateYourEveryDay tagline urges everyone to make any mundane moment special with a little help from its shimmery and glittery products.

New to the brand? Keep scrolling for highlights of UNLEASHIA’s dazzling offerings.


Festival-Ready Makeup − Get Loose Glitter Gel

One of UNLEASHIA’s OG offerings, the Get Loose Glitter Gel is a playful, multi-purpose glitter product that can be used anywhere on the body. Inspired by the fun and flamboyant face and body glitter makeup seen on music festival goers, UNLEASHIA’s glitter gel formula is designed for looks that stay shimmery under bright or dim lighting. The buildable formula is splash-proof, sweat-proof and made for long wear.

Apply the glitter gel any way you like! According to UNLEASHIA, using your fingers is the easiest way to cover large areas. For more precise application on a specific area, use an eye shadow brush like the Play More Glitter Gel Brush, which allows more control for layering. For a dramatic finish, use a mini spatula to scoop out the product before blending it out on the desired area. If you only want to add glitter here and there to elevate your look, use a tweezer to pick up individual glitter specks and lightly dab them onto skin.

The Get Loose Glitter Gel is available in seven options, such as the aurora-inspired #Aurora Catcher and cool-toned #Diamond Stealer. If you can’t decide which one to try first, the Get Loose Glitter Gel Mini Trio Set comes with three bestselling colors for you to test out!

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Gemstone Sparkles − Glitterpedia Eye Palette

The Glitterpedia Eye Palette is a handbag-friendly mini eye shadow palette equipped with nine versatile colors in glittery and velvety finishes to craft anything from daytime chic to evening glam makeup looks.

The original eye shadow palette comes in three highly essential color schemes. #1 All Of Glitter is fitted with nine glittery and shimmery shades for all encompassing sparkles, #2 All Of Brown features a spectrum of beige and brown tones that are perfect for everyday wear, and #3 All Of Coral Pink contains a mix of matte and glimmer shades in varying hues of coral and pinks for romantic makeup looks.

The original eye shadow palette comes in three highly essential color schemes. #1 All Of Glitter is fitted with nine glittery and shimmery shades for all encompassing sparkles, #2 All Of Brown features a spectrum of beige and brown tones that are perfect for everyday wear, and #3 All Of Coral Pink contains a mix of matte and glimmer shades in varying hues of coral and pinks for romantic makeup looks.

As recommended by the brand, apply with your fingertips to create a long-lasting balm-like finish. For more precise application, lightly wet an eye shadow brush with lukewarm water before dabbing it onto the glitter shade.


Glitter Essentials − Pretty Easy Glitter Stick

Perfect for fuss-free finishing touches and on-the-go touch-ups, the Pretty Easy Glitter Stick is an easy-to-use, multi-purpose product for both makeup beginners and enthusiasts. Boasting a long-wearing formula that glides silkily on skin, the glitter stick contains aloe vera leaf extract and Vitamins C and E for moisturizing and soothing effects. Available in seven options with varying colors and glitter intensity, the Pretty Easy Glitter Stick allows you to create anything from soft glam to vivid party looks. The glitter stick can be used as a standalone eye shadow or an all-round highlighter to make your facial features shine.


Other Makeup Essentials

UNLEASHIA also offers lip makeup to complete your glitter-themed look. Blended with rosehip, avocado, olive and jojoba seed oils, UNLEASHIA’s Non-Sticky Dazzle Tint is a vegan lip tint that leaves a natural-looking glossy finish with subtle glimmer.

For maximum glitz and mess-free application, the Glittery Wave Lip Balm features a holographic formulation for a finish that glimmers at all angles. This product won’t dry out lips, thanks to its nourishing formula enriched with mango seed butter, olive oil and babassu seed oil. Just in time for winter, the Glacier Vegan Lip Balm comes in a sheer finish with pearly shimmers, while its moisturizing formula is packed with oils and fruit extracts to leave lips soft and revitalized. 


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