Brand Spotlight: SELF BEAUTY

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Rising Korean brand SELF-BEAUTY has made it a mission to help women everywhere discover their “beautitude” – “beauty” and “attitude.” With a vision of beauty that merges classic glam with contemporary sass, the brand prides itself on developing makeup products that are simple, bold and kind to skin. Delivering everything from a natural-looking glow to flawless coverage to luscious lip looks, SELF BEAUTY is all about unleashing your authentic self through constant experimentation.

The brand is anchored by four main lines: UNICONIC, Editor’s Pick Glam Up, BEAUTITUDE and AIRLASTING, with each collection catering to unique makeup needs. The buzzy UNICONIC line focuses on products that prep skin so it’s the perfect canvas for makeup. The Editor’s Pick Glam Up line consists of makeup that’s all about glow and definition. The BEAUTITUDE line offers a swoon-worthy range of color makeup. AIRLASTING provides sun care items that combine sun protection with skin care benefits.


The UNICONIC line is all about prepping and refining skin. Its crown jewels are a trio of primers. Aurora Essence Primer’s pinkish white essence provides a flawless base for makeup by adding an instant glow to skin on top of a moisturizing boost. Hydrating Essence Primer, which is formulated for dry skin, comes packed with hyaluronic acid for thorough hydration. Pore Control Essence Primer produces a fine, poreless finish. All three can be used on the eyelids, lips and cheeks.

To create flawless skin while on-the-go, a cushion compact is a K-Beauty must-have. SELF BEAUTY presents two iterations: Aurora Glow Cushion lives up to its name by providing a dewy glow, and Matte Cushion is ideal for oilier skin types. Both come with potent skin care benefits, from soothing effects to pore care.

Also part of the collection are the Pro Like Essence Primer Mask and the Good Night Lip Mask, both designed to deliver ample nourishment to dehydrated skin.

The Editor’s Pick Glam Up Line

Centered on eye, brow and cheek makeup, the Editor’s Pick Glam Up line is all about achieving understated glam looks. For clear and bright eye makeup looks, make concealer part of your daily makeup routine. SELF BEAUTY’s Concealer offers flawless coverage, along with a high degree of breathability, in two natural-looking shades (Coconut and Peanut). Amp up the drama by applying the richly pigmented Gel Pencil Liner, which comes in a twist-up tube and fitted with an ultra-fine 1.5mm tip for precise application. The water-resistant and smudge-proof formula, available in black and brown, ensures that your eye makeup stays flawless all day. For those looking to up their brow game, the 3 in 1 Eyebrow is a must-have. Combining a pencil tip and a powder tip with a screw brush, the brow product enables you to draw sharply defined yet natural-looking brows. Its sebum-absorbing formula is available in three versatile shades of brown.

The line also includes the Highlighter, which is infused with refined pearl particles to deliver glow-ups for a range of skin tones. The Bronzer is a must-have for contouring and for filling up gaps in the hairline.


If you’re aiming for effortless glam, check out items in this selection. The brand’s range of matte and glossy lip tints will deliver glam in spades. As the name suggests, Sheer Matte Lip Tint comes in a lightweight velvety texture with a matte finish. Fitted with silicon coating to prevent smudging and infused with hydrating agents to fight flakiness, these lip tints are as moisturizing as they’re high-octane. Coming in sultry shades ranging from intense coral to vampy burgundy, they can instantly dial up a low-key look.

Glossy Long-Lasting Lip Tint, meanwhile, provides an on-trend, high-shine finish. The glossy tint is available in five fruity colors.

A bold lip look is best paired with clean brows and barely-there liner − the Super Slim Brow Liner will come in handy to do just that. Fitted with a 1.5mm, oval-shaped tip, the brow pencil comes in a long-lasting and smudge-proof formula that’s great for creating delicate yet clearly defined brows.


The flagship product of this series is Airlasting Probiotics Worry-Free Sunscreen, a physical sunscreen fitted with SPF50+ PA++++ and laden with bona fide skin care benefits. Coming in a milky texture that leaves zero white cast, the formula is infused with zinc oxide to safely fend off UV rays, and probiotics to strengthen the skin barrier. Additional ingredients like calendula, lotus, heartleaf and cica extracts help to calm sun-irritated skin. Gentle on skin and multifunctional, the sunscreen is suitable for all skin types and can double as a makeup base to provide subtle tone-ups. Grab this summer skin care essential today to keep your skin youthful-looking and resilient!


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