YesStyle’s Makeup Bestsellers 2020

Estimated Reading Time: 5 minutes

2020 was a year like no other! In case you missed yesterday’s announcement of YesStyle’s bestselling skin care products, please read it here. Today we look at the bestselling makeup products. Again, results are based on total sales from December 16, 2019, to December 15, 2020, and are compared to last year’s bestsellers. For products with multiple color options, only the bestselling shade is featured. The asterisk indicates new entries on this year’s list.


The bestseller primers stay mostly the same as last year’s with the exception of heimish’s Artless Glow Base, which slipped from 5th to 7th. MISSHA’s UV Pore Blur Starter entered the list in 5th place, and 3CE’s Eye Primer pushed Elizavecca’s Skin Liar Primer out of 10th place.

  1. VDL – Lumilayer Primer
  2. Peach C – Peach Glow Makeup Base
  3. THE FACE SHOPAir Cotton Makeup Base SPF30 PA++ (#1 Mint)
  4. W.Lab – W-Airfit Pink Pore Primer
  5. MISSHA – UV Pore Blur Starter SPF50+ PA++++*
  6. The Saem – Saemmul Eye Primer
  7. heimish – Artless Glow Base
  8. 3CE – Back To Baby Pore Velvet Primer
  9. HOLIKA HOLIKA – Naked Face Balancing Primer
  10. 3CE – Eye Primer*


MISSHA dominates this category by occupying the 1st, 2nd and 10th positions. The 7th to 10th spots go to BB creams and cushions from PURITO, moonshot, MIZON and MISSHA, which are all new to the list.

  1. MISSHA – Magic Cushion Cover Lasting (#23 Medium Beige)
  2. MISSHA – M Perfect Cover BB Cream SPF42 PA+++ (#23 Natural Beige)
  3. moonshot – Micro Settingfit Cushion SPF50+ PA+++ (#201 Beige)
  4. Peach C – Honey Glow Cover Cushion (#02 Beige)
  5. APRIL SKIN – Magic Snow Cushion 2.0 SPF50+ PA+++ (#23 Natural Beige)
  6. peripera – Inklasting Cover Foundation AD (#02 Beige)
  7. PURITO – Cica Clearing BB Cream (#21 Light Beige)*
  8. moonshot – Micro Correctfit Cushion (#201 Beige)*
  9. MIZON – Snail Repair Intensive BB Cream (#21)*
  10. MISSHA – Magic Cushion Moist Up (#21 Light Beige)*


The Saem’s concealers once again topped this category in 1st and 2nd place. SKINFOOD and NATURE REPUBLIC also made it to the top ten. NATURE REPUBLIC’s Pure Shine Concealer Powder Cover was only launched in December 2019 but already secured 9th place.

  1. The Saem – Cover Perfection Tip Concealer SPF28 PA++ (#1.5 Natural Beige)
  2. The Saem – Cover Perfection Pot Concealer (#1 Clear Beige)
  3. A’PIEU – Moist Creamy Concealer SPF30 PA++ (#1 Frozen)
  4. UNNY CLUB – Full Cover Tip Concealer (#01 Light Beige)
  5. peripera – Ink Concealer (#01 Cover King Vanilla)
  6. PONY EFFECT – Pro Fit Liquid Concealer SPF30 PA++ (Ivory)
  7. SKINFOOD – Salmon Dark Circle Concealer Cream (#02 Salmon Beige)*
  8. CLIO – Kill Cover Liquid Concealer (#3 Linen)
  9. NATURE REPUBLIC – Pure Shine Concealer Power Cover (#1 Light Beige)*
  10. peripera – Ink Corrector (#1 Dark Thief Peach)*

Face Powder

The top five are the same as last year’s. Shiseido’s, 16brand’s and MISSHA’s face powders dropped out of the top ten, and their spots were nabbed by products from EGLIPS, A’PIEU and Canmake.

  1. SKINFOOD – Peach Cotton Multi Finish Powder
  2. EGLIPS – Blur Powder Pact Peach Edition (#23)
  3. COSRX – Perfect Sebum Centella Mineral Powder
  4. moonshot – Powder Fixer Lisa Special Edition (#202 Vanilla Beige)
  5. BANILA CO – Prime Primer Hydrating Finish Powder
  6. EGLIPS – Oil Cut Powder Pact*
  7. A’PIEU – Madecassoside Powder Pact*
  8. Canmake – Marshmallow Finish Powder SPF 26 PA++ (MO Matte Ochre)*
  9. EGLIPS – Glow Powder Pact*
  10. SKINFOOD – Buckwheat Loose Powder (#21 Skin Beige) 

Blush, Contour & Highlighter

Peachy blushes are still in high demand. For contouring, too cool for school launched a Modern version of its bestselling Art Class By Rodin Shading this year that boasts cooler shades, but it can’t beat the Classic version, which retains the throne in this category.

  1. too cool for school – Art Class By Rodin Shading (#01 Classic)
  2. A’PIEU – Juicy-Pang Water Blusher (#CR01Peach)
  3. MISSHA – Cotton Contour (Smoked Hazel)
  4. 3CE – Mood Recipe Face Blush (Rose Beige)
  5. The Saem – Saemmul Single Blusher (#CR02 Baby Coral)
  6. 3CE – Blush Cushion (Peach)
  7. HOLIKA HOLIKA – Jelly Dough Blusher (#02 Grapefruit Jelly)
  8. romand – Better Than Cheek (#04 Fig Chip)
  9. I’M MEME – I’m Afternoon Tea Blusher Palette (#01 Classic)*
  10. peripera – Ink V Shading (#01 Almond Brown)*

Eyebrow Color

Eight out of the top ten eyebrow products are in brown. New to the list are HOLIKA HOLIKA’s Wonder Drawing Skinny Eyebrow and 24HR Auto Eyebrow in 7th and 8th positions, respectively.

  1. TONYMOLY – Lovely Eyebrow Pencil (#03 Gray Brown)
  2. RiRe – Fork Eyebrow Tint (#01 Gray Brown)
  3. THE FACE SHOP – Designing Eyebrow (#02 Gray Brown)
  4. PONY EFFECT – Sharping Brow Definer (#Deep Brown)
  5. A’PIEU – Skinny Browcara (Dark Brown)
  6. PONY EFFECT – Contoured Brow Color (#Deep Brown)
  7. HOLIKA HOLIKA – Wonder Drawing Skinny Eyebrow (#01 Ash Black)*
  8. HOLIKA HOLIKA – Wonder Drawing 24HR Auto Eyebrow (#02 Dark Brown)*
  9. l.f. Cosmetics – Clear Brow & Lash Mascara
  10. CLIO – Kill Brow Color Brow Lacquer (#01 Natural Brown)*

Eye Shadow

Pinkish eye shadows have always been in high demand at YesStyle, and this year is no exception. The only two new additions to the list are 3CE’s Eye Switch – a liquid eye glitter in holographic white – and Peach C’s Champagne Eye Glitter in Rose Coral.

  1. moonshot – Rêve de Paris Eyeshadow Palette
  2. CORINGCO – Shabamshabam Eyeshadow Palette (#02 Shy Night)
  3. 3CE – Mood Recipe Multi Eye Color Palette (#Overtake)
  4. peripera – Sugar Twinkle Liquid Shadow (#3 Kitten Beige)
  5. Peach C – Soft Mood Eyeshadow Palette (Soft Coral)
  6. romand – Better Than Eyes (#02 Dry Rose)
  7. 3CE – Eye Switch (#Double Note)*
  8. Peach C – Champagne Eye Glitter (#03 Rose Coral)*
  9. moonshot – Honey Coverlet Eyeshadow Palette (Yoo In-Na Limited Edition)
  10. CLIO – Pro Eye Palette (#04 Street Brick)


This year and last year’s bestseller lists feature exactly the same eyeliners. They’re even in the same shades with the exception of CLIO’s Waterproof Pen Liner XP, which is now more popular in Kill Black than Cacao Brown.

  1. MACQUEEN – Waterproof Pen Eyeliner (Deep Black)
  2. MACQUEEN – Waterproof Gel Eyeliner (Espresso Latte)
  3. ISEHAN – Kiss Me Heroine Make Smooth Liquid Eyeliner (#1 Black)
  4. UNNY CLUB – Skinny S Slim Pencil (S02 Deep Brown)
  5. TONYMOLY – Back Gel Eyeliner Long Brush (#1 Black)
  6. CLIO – Waterproof Pen Liner XP (#01 Kill Black)
  7. Koji – Dolly Wink Liquid Eyeliner (Deep Black)
  8. CHICA Y CHICO – One Kill Eye Liner (#1One Kill Black)
  9. [email protected] – NEW Last Auto Gel Eyeliner (#02 Jazz)
  10. CLIO – Sharp, So Simple Waterproof Pencil Liner (#05 Dark Brown)


The types of mascaras YesStyle customers want are diverse, ranging from skinny to voluminous, long to curly, and clear to black and brown. Japanese brand ettusais’s clear mascara base is the only new entry in the top ten.

  1. ISEHAN – Kiss Me Heroine Make Long & Curl Mascara Super Waterproof (#01 Black)
  2. The Saem – Saemmul Perfect Curling Mascara
  3. pdc – Pmel Essence Mascara Base
  4. UNNY CLUB – Full Fit Skinny Mascara
  5. HOLIKA HOLIKA – Holi Pop Detail Cara (#01 Volume & Curl)
  6. MISSHA – 4D Mascara
  7. heimish – Dailism Smudge Stop Mascara
  8. ettusais – Lash Version Up*
  9. Shiseido – Majolica Majorca Lash King Mascara (BK999 Black)
  10. peripera – Ink Color Cara (#02 Black Espresso)

Lip Makeup

YesStyle customers now prefer more muted tones to bright and reddish tones, as seen in the shift from the brick red Brick River shade of romand’s Glasting Water Tint that was favored last year to the darker Vintage Ocean this year. The lighter Naturally Healthy shade of peripera’s Ink Airy Velvet Stick also became more popular than the rosy Daily Rose.

  1. romand – Zero Velvet Tint (#02 Joyful)
  2. romand – Juicy Lasting Tint (#6 Fig Fig)
  3. 3CE – Velvet Lip Tint (Going Right)
  4. peripera – Ink The Velvet (#2 Celeb Deep Rose)
  5. I’M MEME – I’m Lip Jelly (#002 Berry Jelly)
  6. romand – Glasting Water Tint (#04 Vintage Ocean)
  7. A’PIEU – Water Light Tint (#RD03 Bitter Rose)*
  8. peripera – Ink Airy Velvet Stick (#12 Naturally Healthy)
  9. I’M MEME – I’m Mystery Blur Tint (#001 Mystery Apple)*
  10. 3CE – Plumping Lips (#Rosy)
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