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If you’re a K-pop fan or just happen to be binge-watching K-Drama Record of Youth on Netflix, you’ve probably dreamed of visiting a Korean celebrity salon, where professionals create the impactful stage and red-carpet looks for top stars. Besides housing star makeup artists and driving K-Beauty trends, these K-celeb salons also serve regular clients by appointment. The service can be expensive but many say the experience and results are worth the price.
Jenny house is arguably the most famous K-celeb salon in Korea. Located in Cheongdam-dong at the heart of Seoul, this operation has styled over 1,000 celebrities in the past 20 years, including Son Ye-jin, Park Shin-hye, Song Ji-hyo, Han Ji-min and members of K-pop groups such as TVXQ, After School and more. A makeover at jenny house costs from 275,000 won (for everyday or a specific style of makeup) to 385,000 won (for special occasions), and haircut prices start from 84,000 won.
In the pandemic, visiting jenny house in-person has become even more challenging. Luckily, you can get a taste of the experience with the brand’s skin care, makeup and hair care ranges available at YesStyle. In this article, we spotlight its Re;BAK Style Repair Shampoo and Treatment in collaboration with Yang Joon-il a.k.a. JIY and V2, who has been dubbed the “G-Dragon of the ’90s.”
Who exactly is JIY? After debuting in 1991 with a song titled Rebecca, JIY’s career fizzled out in the following years until the 51-year-old Korean-American singer-songwriter made a comeback on the popular show Two Yoo Project – Sugar Man. Named after the Oscar-winning documentary Searching for Sugar Man, the Korean TV program is dedicated to rediscovering one-hit wonders. JIY was praised for his avant-garde American hip-hop music style during the ’90s, which, according to fans, resembles G-Dragon’s music.
The Re;BAK Style Repair hair care line got its name from JIY’s debut song Rebecca and even has its own website. It comprises of a shampoo (400ml) and hair treatment (230ml), plus a limited edition set featuring JIY’s portrait on the packaging and brochure. Both the shampoo and hair treatment are embossed with JIY’s signature.
The shampoo comes in a clear gel that lathers into rich foam, while the treatment has a creamy custard-like texture. Both products have a relaxing citrus scent and are suitable for daily use. The shampoo and hair treatment contain 98% natural ingredients including:
Aloe water, Jeju joritdae extract and asparagus extract to revitalize hair
Jeju tangerine peel extract and Jeju lotus leaf extract for antioxidant benefits
Jeju green tea extract and avocado oil to moisturize scalp and hair
Broccoli extract to prevent scalp from aging
To prevent scalp allergy, dandruff, hair loss, oily hair and split ends, the products also contain the following:
Five types of proteins, 23 types of amino acids and dexpanol to improve hair elasticity
Salicylic acid to control sebum production
Niacinamide to prevent hair loss
Wrapping each hair strand with vegetable water, botanical oils and nutrients, the slightly acidic formulas use only EWG-verified eco-friendly ingredients, which means the products are free from sulfates, silicone, parabens, mineral oil and artificial pigments.
The Re;BAK Style Repair hair care range is a great go-to for winter, when the scalp is prone to itchiness and dandruff. The hair treatment also helps reduce static electricity and flyaway hair.
It’ll be interesting to see more collaborations between jenny house and other K-celebs, especially for hair color products and eye shadow palettes.