YesStyle’s Makeup Bestsellers Mid-Year 2020

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Following yesterday’s list on bestselling skin care, it’s time for the makeup bestsellers! The same criteria apply: Products are selected based on total sales from December 16, 2019 to June 15, 2020, and those no longer available on the site have been excluded. Since there are too many color options for some of the products, only the bestselling shade is featured. Results are compared to last year’s bestsellers from January 1, 2019 to December 15, 2019.


What’s the function of a primer? Some say it controls sebum so makeup can last longer. Others say it forms a protective shield so there’s less chance of irritation, and still others cite pore-refining, brightening or color-correcting qualities. Our top ten list includes a mix of everything!

1. VDL – Lumilayer Primer
2. Peach C – Peach Glow Makeup Base
3. THE FACE SHOPAir Cotton Makeup Base SPF30 PA++ (#1 Mint)
4. W.Lab – W-Airfit Pink Pore Primer
5. heimish – Artless Glow Base
6. The Saem – Saemmul Eye Primer
7. 3CE – Back To Baby Pore Velvet Primer
8. HOLIKA HOLIKA – Naked Face Balancing Primer
9. A’PIEU – Start Up Pore Primer
10. Elizavecca – Skin Liar Primer


MISSHA is the biggest winner in this category, earning the top two places with its cushion and BB cream. It’s also not surprising to see moonshot, Dear, Klairs and APRIL SKIN on the list once again.

1. MISSHA – Magic Cushion Cover Lasting (#23 Medium Beige)
2. MISSHA – M Perfect Cover BB Cream SPF42 PA+++ (#23 Natural Beige)
3. moonshot – Micro Settingfit Cushion SPF50+ PA+++ (#201 Beige)
4. Dear, Klairs – Illuminating Supple Blemish Cream SPF40 PA++
5. Peach C – Honey Glow Cover Cushion (#02 Beige)
6. APRIL SKIN – Magic Snow Cushion 2.0 SPF50+ PA+++ (#23 Natural Beige)
7. peripera – Inklasting Cover Foundation AD (#02 Beige)
8. PURITO – Snail Clearing BB Cream SPF38 PA+++ (#21 Light Beige)
9. Dear, Klairs – Mochi BB Cushion Pact SPF40 PA++
10. JUNG SAEM MOOL – Essential Skin Nuder Cushion Set (Light)


No brand can beat The Saem when it comes to natural-looking coverage – three out of the top ten concealers are from The Saem. While peripera, A’PIEU, PONY EFFECT and CLIO remain trustworthy, newcomers like UNNY CLUB and CATSMONG are also worth a try if none of the above suit you!

1. The Saem – Cover Perfection Tip Concealer SPF28 PA++ (#1.5 Natural Beige)
2. The Saem – Cover Perfection Pot Concealer (#1 Clear Beige)
3. A’PIEU – Moist Creamy Concealer SPF30 PA++ (#1 Frozen)
4. UNNY CLUB – Full Cover Tip Concealer (#01 Light Beige)
5. peripera – Ink Concealer (#01 Cover King Vanilla)
6. PONY EFFECT – Pro Fit Liquid Concealer SPF30 PA++ (Ivory)
7. CLIO – Kill Cover Liquid Concealer (#3 Linen)
8. CATSMONG – Blemish TOK! Concealer (#02 Vanilla Beige)
9. CLIO – Kill Cover Conceal Cushion Special Set With Refill (#04 Ginger)
10. The Saem – Cover Perfection Ideal Concealer Duo (#01 Clear Beige)

Face Powder

While most customers look for face powders with a matte finish, BANILA CO’s Prime Primer Hydrating Finish Powder in 3rd place stands out from the rest with its non-drying formula.

1. SKINFOOD – Peach Cotton Multi Finish Powder
2. EGLIPS – Blur Powder Pact Peach Edition (#23)
3. COSRX – Perfect Sebum Centella Mineral Powder
4. moonshot – Powder Fixer Lisa Special Edition (#202 Vanilla Beige)
5. BANILA CO – Prime Primer Hydrating Finish Powder
6. Shiseido – Medicated Baby Powder Pressed
7. 16brand – 16 Candy Rock Pearl Powder (Rose Candy)
8. MISSHA – Sebum Cut Powder
9. CHICA Y CHICO – Matt Powder (#02 Mint)
10. SKINFOOD – Buckwheat Loose Powder (#21 Skin Beige)

Blush, Contour & Highlighter

It’s expected for too cool for school’s Art Class By Rodin Shading to emerge as the champion of contour, but we didn’t expect MISSHA’s Cotton Contour to climb from beyond the top ten to 2nd place! The top blushes are mostly in shades of peach or dusty pink.

1. too cool for school – Art Class By Rodin Shading
2. MISSHA – Cotton Contour (Smoked Hazel)
3. A’PIEU – Juicy-Pang Water Blusher (#CR01Peach)
4. The Saem – Saemmul Single Blusher (#CR02 Baby Coral)
5. romand – Better Than Cheek (#04 Fig Chip)
6. 3CE – Mood Recipe Face Blush (Rose Beige)
7. 3CE – Blush Cushion (Peach)
8. HOLIKA HOLIKA – Jelly Dough Blusher (#05 Rose Jelly)
9. HOLIKA HOLIKA – Jellime Highlighter (#02 Feel So Champagne)
10. 3CE – Take A Layer Multi Pot (Diotima)

Eyebrow Color

Gray-brown brows are definitely the way to go this year, and brow pencils are still more popular than browcaras. Also noteworthy is e.l.f. Cosmetics’ Clear Brow & Lash Mascara – a clear gel that helps to fix and hold unruly strands in place.

1. TONYMOLY – Lovely Eyebrow Pencil (#03 Gray Brown)
2. PONY EFFECT – Sharping Brow Definer (#Deep Brown)
3. THE FACE SHOP – Designing Eyebrow (#02 Gray Brown)
4. RiRe – Fork Eyebrow Tint (#02 Gray Brown)
5. e.l.f. Cosmetics – Clear Brow & Lash Mascara
6. J.MUE – Wondrous Easy Brow Tattoo (#01 Charcoal Brown)
7. PONY EFFECT – Contoured Brow Color (#Deep Brown)
8. A’PIEU – Skinny Browcara (Dark Brown)
9. NATURE REPUBLIC – By Flower Auto Eyebrow (#03 Ash Mocha)
10. TONYMOLY – 7 Days Perfect Tattoo Eyebrow (#01 Light Brown)

Eye Shadow

Everyday palettes incorporating pink and beige colors take the lead in eye shadows. You can’t go wrong with these shades, no matter the occasion or your skin tone!

1. moonshot – Rêve de Paris Eyeshadow Palette
2. CORINGCO – Shabamshabam Eyeshadow Palette (#02 Shy Night)
3. 3CE – Mood Recipe Multi Eye Color Palette (#Overtake)
4. Peach C – Soft Mood Eyeshadow Palette (Soft Coral)
5. romand – Better Than Eyes (#02 Dry Rose)
6. peripera – Sugar Twinkle Liquid Shadow (#3 Kitten Beige)
7. moonshot – Honey Coverlet Eyeshadow Palette (Yoo In-Na Limited Edition)
8. CLIO – Pro Eye Palette (#04 Street Brick)
9. romand – The Universe Liquid Glitter Shadow (#01 Stardust)
10. MISSHA – Triple Shadow (#13 Lady Milk Tea)


MACQUEEN is, yet again, the queen of eyeliners in both pencil and liquid forms. ISEHAN’s Kiss Me Heroine Make Smooth Liquid Eyeliner, which is loved for its dramatic effect and quick-drying waterproof formula, comes in 3rd.

1. MACQUEEN – Waterproof Pen Eyeliner (#1 Deep Black)
2. MACQUEEN – Waterproof Gel Eyeliner (Espresso Latte)
3. ISEHAN – Kiss Me Heroine Make Smooth Liquid Eyeliner (#1 Black)
4. TONYMOLY – Back Gel Eyeliner Long Brush (#1 Black)
5. CHICA Y CHICO – One Kill Eye Liner (#1One Kill Black)
6. UNNY CLUB – Skinny S Slim Pencil (S02 Deep Brown)
7. [email protected] – NEW Last Auto Gel Eyeliner (#02 Jazz)
8. Koji – Dolly Wink Liquid Eyeliner (Deep Black)
9. CLIO – Waterproof Pen Liner XP (#03 Cacao Brown)
10. CLIO – Sharp, So Simple Waterproof Pencil Liner (#05 Dark Brown)


We still love pdc’s Pmel Essence Mascara Base, a clear base that helps mascara adhere better for clump-free expression, but the hero product in this category is ISEHAN’s Kiss Me Heroine Make Volume & Curl Mascara Super Waterproof Mascara in black.

1. ISEHAN – Kiss Me Heroine Make Volume & Curl Mascara Super Waterproof (#1 Black)
2. pdc – Pmel Essence Mascara Base
3. heimish – Dailism Smudge Stop Mascara
4. The Saem – Saemmul Perfect Curling Mascara
5. Shiseido – Majolica Majorca Lash King Mascara (BK999 Black)
6. UNNY CLUB – Full Fit Skinny Mascara
7. peripera – Ink Color Cara (#02 Black Espresso)
8. MISSHA – 4D Mascara
9. HOLIKA HOLIKA – Holi Pop Detail Cara (#02 Long & Curl)
10. TONYMOLY – Delight Circle Lens Mascara (#2 Curling & Long Lash Circle – Green)

Lip Makeup

The most favored lip colors are brick red and coral. 3CE, peripera and romand remain the top choices for lip makeup.

1. romand – Zero Velvet Tint (#02 Joyful)
2. romand – Juicy Lasting Tint (#6 Fig Fig)
3. peripera – Ink The Velvet (#2 Celeb Deep Rose)
4. romand – Glasting Water Tint (#03 Brick River)
5. peripera – Ink Airy Velvet Stick (#06 Daily Rose)
6. romand – Zero Gram Matte Lipstick Sunset Letter Limited Edition (#10 Before Sunset)
7. I’M MEME – I’m Lip Jelly (#002 Berry Jelly)
8. 3CE – Velvet Lip Tint (Going Right)
9. 3CE – Mood Recipe 2 Matte Lip Color (#221 Mellow Flower)
10. 3CE – Plumping Lips (#Rosy)

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