Brand Spotlight: MBX MEMEBOX

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MEMEBOX may have been featured in a previous Brand Spotlight but there’s something new about this Korean cosmetics brand. While you may know them as MEMEBOX, the brand has been rebranded and is now known as MBX MEMEBOX. 

MBX MEMEBOX is a strong believer that makeup can be both serious and fun. As a curator of hero makeup brands such as I’m MEME and Pony Effect, MBX MEMEBOX ensures that the makeup products they offer aren’t just of high quality but are also incredibly efficacious. Keep reading to find out about all the new and exciting things that MBX MEMEBOX has to offer! 



MBX MEMEMOX is dedicated to creating innovative products that are unique to all consumers. Launched in 2015, I’M MEME was born as the private label brand of MEMEBOX and its global popularity has soared ever since. I’M MEME speaks to playful, active and stylish millennials who embrace fun yet practical makeup.

With I’M MEME’s rollout of new products including I’m Afternoon Tea Blusher Palette, I’m Mystery Blur and I’m Mystery Volume Tints, the brand also took into account its new packaging. Desiring to live more responsibly, I’M MEME is taking a sustainable approach to its packaging, which you can easily recycle and reuse.

Another one of the brand’s latest products, the I’M MEME Color Pattern Palette, is a great multi-purpose product that offers both eye and cheek makeup. Whether you’re new to makeup or are always on the go, this versatile palette is perfect for you. 

I’M MEME will also soon be launching a brand new collection called the I’M BARE LINE, which includes skin care-infused base, cheek and lip makeup products that are perfect for everyday natural makeup looks.

Image: @immeme_official

I’M MEME I’m Bare Lips, one of the products from the new line, is already a great favorite among YesStyle consumers! It’s an ideal low-maintenance tinted lip balm if you’re looking for a lip product that looks and feels natural but also adds a hint of color. 



Pony Effect has always embraced the idea of exploring and experimenting with different makeup looks and ‘Create Your Own Effect’ is the brand’s current brand motto. Pony Effect wants to inspire makeup lovers to play with their makeup routines in their own unique and artistic ways. 

Image: @ponyeffect_official

One of the latest products from Pony Effect is the Coverstay Cushion Foundation. It’s made for those with combination skin who are looking for a cushion foundation that offers a matte finish. The Coverstay Cushion Foundation works great for evening out your complexion while simultaneously reducing the appearance of fine lines, while also protecting your skin from damaging UV rays thanks to its strong broad-spectrum coverage with SPF50+ PA+++. 

If you’re obsessed with lip products, then you can’t miss Pony Effect’s Matte Lip Booster Primer and Enamel Lip Lacquer. This lip duo will, without a doubt, give you the pout of your dreams! First apply the Matte Lip Booster Primer to condition and prep your lips. This lip primer also boosts your lipstick’s color payoff. Next, fill your lips with the Enamel Lip Lacquer. This lacquer offers a long-lasting intense color that leaves your lips looking extra plump as well.

Have you already added all the new MBX MEMEBOX makeup products to your cart? Stay tuned for more I’M ME products dropping on YesStyle soon!


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