YesStyle’s Makeup Bestsellers 2019

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Welcome back! We just finished counting YesStyle’s bestselling skin care items, and now it’s time for makeup!

The same criteria apply: Products are selected based on total sales from January 1 to December 15, 2019, and those no long available on the site are excluded. Since there are too many color options for some of the products, only the bestselling shade of the same product is featured. Year-end results are compared to the mid-year bestsellers from January 1 to June 30, 2019.


This is a newly added category for our hall of fame. Primers focusing on sebum control were most coveted, followed by those with instant pore refining, brightening or color correcting effects.

1. innisfree – No Sebum Blur Primer
2. Etude House – Face Blur
3. VDL – Lumilayer Primer
4. Etude House – Proof 10 Eye Primer
5. heimish – Artless Glow Base
6. THE FACE SHOPAir Cotton Makeup Base SPF30 PA++ (#1 Mint)
7. Peach C – Peach Glow Makeup Base
8. Aritaum – Pore Master Sebum Control Primer
9. 3 CONCEPT EYES – Back To Baby Pore Velvet Primer
10. innisfree – No Sebum Primer


The year-end top five were the same as the mid-year’s despite slight changes in positions. MISSHA’s foundations won both the 1st and 3rd places. Dear, Klairs’s Illuminating Supple Blemish Cream and Mochi BB Cushion Pact, which come in just one shade and blend with whatever skin tone you have, came in 5th and 6th.

1. MISSHA – Magic Cushion Cover Lasting (#23 Medium Beige)
2. moonshot – Micro Setting Fit Cushion SPF50+ PA+++ (#201 Beige)
3. MISSHA – M Perfect Cover BB Cream SPF42 PA+++ (#23 Natural Beige)
4. APRIL SKIN – Magic Snow Cushion 2.0 SPF50+ PA+++ (#23 Natural Beige)
5. Dear, Klairs – Illuminating Supple Blemish Cream SPF40 PA++
6. Dear, Klairs – Mochi BB Cushion Pact SPF40 PA++
7. COSRX – Blemish Cover Cushion (#23 Natural Beige)
8. moonshot – Micro Correctfit Cushion (#201 Beige)
9. MISSHA – Magic Cushion Moist Up SPF50+ PA+++ (#21 Light Beige)
10. LANEIGE – BB Cushion Pore Control SPF50+ PA+++ (#23 Sand)


The Saem’s Cover Perfection Tip Concealer sold five times as much as peripera’s Ink Corrector #1 Dark Thief Peach. Its Cover Perfection Pot Concealer also performed well, earning the 5th place on this list.

1. The Saem – Cover Perfection Tip Concealer SPF28 PA++ (#1.5 Natural Beige)
2. peripera – Ink Corrector (#1 Dark Thief Peach)
3. A’PIEU – Moist Creamy Concealer SPF30 PA++ (#1 Frozen)
4. MEMEBOX – PONY EFFECT Pro Fit Liquid Concealer SPF30 PA++ (Ivory)
5. The Saem – Cover Perfection Pot Concealer (#1 Clear Beige)
6. CLIO – Kill Cover Liquid Concealer (#3 Linen)
7. LANEIGE – Layering Cover Cushion SPF34 PA++ & Concealing Base SPF50+ PA+++ (#21 Beige)
8. CLIO – Kill Cover Conceal Cushion Special Set (#3 Linen)
9. Dear, Klairs – Creamy & Natural Fit Concealer
10. innisfree – Mineral Stick Concealer (#2 Natural Beige)

Eyebrow Color

YesStyle customers seemed to prefer brown brow liners to black ones. They also preferred pencils to liquid liners. Brand-wise, the choices stayed consistent, with Etude House taking the lead.

1. Etude House – Drawing Eye Brow (#2 Grey Brown)
2. Etude House – Tint My 4-Tip Brow (#4 Gray Brown)
3. Etude House – Drawing Slim Eye Brows 1.5mm (#4 Gray Brown)
4. TONYMOLY – Lovely Eyebrow Pencil (#5 Black Brown)
5. Etude House – Color My Brows 4.5g (#1 Rich Brown)
6. Etude House – Keep My Brows Fixer
7. innisfree – Auto Eyebrow Pencil (#7 Honey Brown)
8. Secret Key – Tattoo Eye Brow Tint Pack (#4 Espresso)
9. MEMEBOX – PONY EFFECT Sharping Brow Definer (#Deep Brown)
10. innisfree – Skinny Brow Mascara (#4 Ash Brown)

Eye Shadow

We all needed a little glitter last year – that’s why three out of the top ten were glitters. The rest were palettes of mainly pink and beige colors. Etude House’s Bling Bling Eye Stick and Play Color Eyes Palette were best of the best.

1. Etude House – Bling Bling Eye Stick (#16 Pink Meteor Shower)
2. Etude House – Play Color Eyes (Cherry Blossom Edition)
3. peripera – Sugar Twinkle Liquid Shadow (#3 Kitten Beige)
4. romand – Better Than Eyes Anne of Green Gables Limited Edition (#4 Dry Apple Blossom)
5. MISSHA – Triple Shadow (#13 Lady Milk Tea)
6. Peach C – Soft Mood Eyeshadow Palette (Soft Coral)
7. 3 CONCEPT EYES – Mood Recipe Multi Eye Color Palette (#Smoother)
8. Holika Holika – Eye Metal Glitter F/W17 (#1 Stellar Dust)
9. moonshot – Honey Coverlet Eyeshadow Palette (Yoo In-Na Limited Edition)
10. CORINGCO – Shabamshabam Eyeshadow Palette (#3 Aurora Night)


YesStyle customers opted for brown brows but black eyeliners and mascaras. MACQUEEN was the queen of eyeliners in both pencil and liquid forms. ISEHAN’s Kiss Me Heroine Make Smooth Liquid Eyeliner was also loved for its dramatic effect and quick-drying waterproof formula.

1. MACQUEEN – Waterproof Pen Eyeliner (#1 Deep Black)
2. ISEHAN – Kiss Me Heroine Make Smooth Liquid Eyeliner (#1 Black)
3. MACQUEEN – Waterproof Gel Eyeliner (Espresso Latte)
4. TONYMOLY – Back Gel Eyeliner Long Brush (#1 Black)
5. Etude House – Oh~ m’ Eye Line (#1 Oh My Black)
6. CHICA Y CHICO – One Kill Eye Liner (#1One Kill Black)
7. CLIO – Waterproof Pen Liner XP (#1 Kill Black)
8. TONYMOLY – Mark Waterproof Gel Liner (Black)
9. Etude House – Super Slim Proof Pencil Liner (#2 Brown)
10. Etude House – Tear Eye Liner (#3 Pink Crystal Pearl)


Natural or lush? That is the question. While some went for more natural-looking lashes with innisfree’s Skinny Microcara Zero, others went all out with Etude House’s Lash Perm Curl Fix Mascara or ISEHAN’s Kiss Me Heroine Make Volume & Curl Mascara Super Waterproof. Some also enhanced their lashes with mascara bases and post-mascara fixers.

1. innisfree – Skinny Microcara Zero (#1 Black)
2. Etude House – Lash Perm Curl Fix Mascara (Black)
3. pdc – Pmel Essence Mascara Base
4. ISEHAN – Kiss Me Heroine Make Volume & Curl Mascara Super Waterproof (#1 Black)
5. Etude House – Dr.Mascara Fixer For Perfect Lash
6. The Saem – Saemmul Perfect Curling Mascara
7. innisfree – Skinny Longlongcara Mascara
8. Etude House – Dr.Mascara Fixer For Super Longlash
9. Shiseido – Majolica Majorca Lash King Mascara (BK999 Black)
10. TONYMOLY – Delight Circle Lens Mascara (#2 Curling & Long Lash Circle – Green)

Blush, Contour & Highlighter

Powder blushes remained more popular than creams, cushions and liquid tints. Many shoppers chose Living Coral, Pantone’s Color of the Year 2019, for blushes, while too cool for school’s Art Class By Rodin Shading won in contouring.

1. too cool for school – Art Class By Rodin Shading
2. Aritaum – Sugarball Cushion Cheek Color (#3 Daisy Coral)
3. 3 CONCEPT EYES – Mood Recipe Face Blush (Rose Beige)
4. Etude House – Play 101 Stick Contour Duo (#1 Original)
5. Etude House – Lovely Cookie Blusher (OR201 Apricot Peach Mousse)
6. peripera – Peri’s Mini Fridge (Dal Dal Factory Limited Edition) (#1 Pink)
7. romand – Better Than Cheek Anne of Green Gables Limited Edition (#6 Apple Chip)
8. The Saem – Saemmul Single Blusher (#CR02 Baby Coral)
9. 3 CONCEPT EYES – Blush Cushion (Coral)
10. A’PIEU – Juicy-Pang Water Blusher (#CR02 Persimmon)

Face Powder

The winner was innisfree for sure – four out of the top ten were from the brand. Its No Sebum Mineral Powder is known for its mattifying power.

1. innisfree – No Sebum Mineral Powder
2. innisfree – No Sebum Mineral Pact
3. Etude House – Zero Sebum Drying Powder
4. innisfree – No-Sebum Moisture Powder
5. COSRX – Perfect Sebum Centella Mineral Powder
6. SKINFOOD – Peach Cotton Multi Finish Powder
7. EGLIPS – Blur Powder Pact (#21)
8. 16brand – 16 Candy Rock Pearl Powder (Rose Candy)
9. CHICA Y CHICO – Matt Powder (#2 Mint)
10. innisfree – Pore Blur Powder

Lip Color

The most favored lip colors ranged from coral to rosewood, and mostly in tint form. 3CE, Etude House and romand were all popular choices for lip makeup.

1. 3 CONCEPT EYES – Velvet Lip Tint (Daffodil)
2. Etude House – Dear Darling Water Gel Tint (RD307 Watermelon Red)
3. Etude House – Dear Darling Water Tint (Cherry Ade)
4. 3 CONCEPT EYES – Mood Recipe 2 Matte Lip Color (#221 Mellow Flower)
5. A’PIEU – Water Light Tint (#RD03 Bitter Rose)
6. romand – Zero Gram Matte Lipstick Sunset Letter Limited Edition (#11 Evening)
7. romand – Zero Velvet Tint (#6 Deep Soul)
8. romand – Juicy Lasting Tint (#6 Fig Fig)
9. peripera – Ink The Velvet (#2 Celeb Deep Rose)
10. 3 CONCEPT EYES – Plumping Lips (#Rosy)

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