Brand Spotlight: AMI

This month’s Brand Spotlight is a little different than previous ones. Instead of covering one brand, we’re covering four Korean beauty brands belonging to AMI Cosmetic Co., Ltd. Read all about sister brands BRTC, Pure Heals, essen Herb and CLIV.



Image: @brtckorea

BRTC is short for Bio Remedies Therapeutic Cosmetics and was founded in 2012. BRTC formulates highly functional skin care products that treat common skin concerns like irritated skin. 

One of BRTC’s patented ingredients is Blue Phyto Complex, which is a combination of blue-colored flowers including lavender, cornflower, borage, chamomile, hyacinths and clary sage that is believed to have natural healing powers. The brand developed their line of products based on this patented ingredient, which moisturizes, soothes and relieves irritation, especially for sensitive skin types. 

If you’re looking to brighten your complexion and get rid of fine lines, try the V10 Multi-Life Sleeping Pack. This bestseller is packed with 10 types of vitamins that help skin recover overnight, leaving you with radiant skin the next day. It’s also suitable for sensitive skin. 

Must-try items from BRTC:


Pure Heals

Image: @pureheals_official

As a cruelty-free brand, Pure Heals carefully picks ingredients derived from nature and steers clear of harmful chemicals when developing skin care products. Pure Heals combines the power of nature with skin science to create natural and effective products that revitalize and soothe tired and damaged skin.

Depending on your skin care concerns, you can pick products from the brand’s various skin care lines. The Propolis Line is ideal for those with sensitive skin who are looking to replenish moisture as well as strengthen their skin’s resilience.

If you need help restoring your damaged skin barrier, then you can curate your skin care routine with products from the Centella Line. Pure Heals’ hero product, the Centella 90 Ampoule is formulated with ceramides and centella asiatica extract to strengthen the skin’s protective lipid barrier and protect it from the external environment.

The Charcoal Line offers products that help get rid of skin impurities. For those with acne-prone skin, or those who are simply looking for a deep cleanse, go for the brand’s Pore Clear Black Charcoal Peel-off Pack. Formulated with premium charcoal, green tea extract and carthamus tinctorius flower extract, this peel-off pack helps remove blackheads, whiteheads, excess sebum, and dead skin cells. You’ll be left with a smoother skin texture and tighter pores.

Must-try items from Pure Heals:


essen Herb

Image: @essenherb

Korean skin care brand essen Herb lives by the motto “Honest ingredient, honest prescription”. Just like Pure Heals, essen Herb believes in formulating all-natural products that are completely plant-based and free of synthetic ingredients. All of essen Herb’s products are EWG-approved and their Bulgarian Rose, Tea Tree and Black Tea collections are certified vegan.

Everybody needs sheet masks in their skin care regimen, so if you’re looking for natural ones then essen Herb’s sheet masks make the perfect choice. These tencel sheet masks come in bulgarian rose, canola honey, tea tree and black tea variations – all of which leave your skin extremely hydrated and refreshed.

Must-try items from essen Herb:



Image: @cl4_korea

The “C” in CLIV stands for cosmeceutical solution, “L” is for laboratories, and the “IV” (Roman numerals for the number four) represents a 4-step safety test to ensure product efficacy. 

All of CLIV’s skin care products contain four active ingredients. First is a medicinal ingredient that helps ensure that the product doesn’t cause any irritation for sensitive skin types. This is followed by a patented ingredient that treats acne, improves the skin’s elasticity level, prevents collagen loss, and keeps skin moisturized, among other benefits. The third component is a functional one that improves overall skin condition, and the last is a balancing ingredient that ensures that all ingredients work together to restore a healthy balance to skin.

For fans of the skin care hero ingredient, hyaluronic acid, CLIV’s best-selling Max Hyaluronic Propolis Mask is definitely worth a try. This mask is highly recommended for dry and dehydrated skin types. It delivers intense and lasting moisture, keeping your skin plump and glowing!

Must-try items from CLIV:

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