5 K-Beauty Makeup Brands We Can’t Wait To Get Our Hands On

Smooth velvet lip tints, lightweight cushions, vibrant eye shadows and multifunctional highlight or contour palettes – why pick one when you can have them all?

If you haven’t splurged on new makeup products lately, then now’s the time! Fill up your shopping cart and makeup vanity with new additions from five of the latest K-Beauty makeup brands that are now available at YesStyle. We’ve got BLACK ROUGE, miliMAGE, romand, Peach C and MERZY for you to choose from.

Do any of these brands sound familiar to you? If not, then keep reading for a brief background on each along with a few of their products that we think are worth a try.


The Air Fit Velvet Tint in Season 1,2, and 3 are the most popular products from Korean cosmetics brand BLACK ROUGE. These highly pigmented lip tints give a silky finish with a sherbet-like texture. They’re also lightweight so you won’t even feel like you’re wearing any lipstick at all, making them perfect for everyday use. Another bestseller to add to your shopping list is the Up & Down Triple Shading, a multifunctional palette with a highlighter and two different shades for contour queens.

Products to try from the brand:



miliMAGE is a portmanteau of the words million and images, suggesting that its products have countless possibilities. miliMAGE is the ideal makeup brand for all the minimalist souls out there. The brand’s products are extremely versatile and can be used to create a variety of looks.

Their Two Way Color Stick 2 is a great example; it’s a single lipstick but with two different colors on each tip. You also get two different finishes, a soft matte finish from one side and a glossy finish from the other. It’s the perfect duo! The Two Way Color Stick 2 is also a great lipstick to have in your everyday makeup bag as you can use it to easily transform your look from day to night!

Products to try from the brand:



With a little romance and a bit of chicness, Korean makeup brand romand was born. romand was founded by beauty influencer slash makeup artist slash colorist Saeron Min. The brand has gained a lot of popularity on Instagram, thanks to its Insta-worthy packaging and aesthetics. 

Are you a lipstick hoarder? Go for the Zero Gram Matte Lipstick or Zero Velvet Tint and you won’t be disappointed! The Zero Cushion is the perfect foundation for sweltering weather; if you’re looking for a base that offers a lightweight but semi-matte finish, give that a go. Don’t worry about your foundation melting under the sun as this cushion has a long-lasting formula that’s sweat-proof and resistant to oxidation.

Products to try from the brand:


Peach C

Peach C’s makeup collection oozes summer vibes. Founded by Ha Neul, a Korean model and girl boss, Peach C offers a wide range of makeup that gives you a glowy, youthful look. Curious about the brand’s founder? We previously featured Ha Neul on Chit Chat so you can read all about her here.

Some favorites from the brand include their Easy Matte Lipstick and Soft Mood Eyeshadow Palette, both of which come in vivid shades that you can experiment with for your summer look. Top it all off with their Peach Cotton Blusher – get it in six beautiful shades and you’re all set for the rest of your summer vacation! These blushes are infused with peach extract for antioxidant benefits and give you a soft and healthy glow.

Products to try from the brand:



If you’re all about daring makeup, you need to put MERZY on your radar. MERZY embraces boldness and it definitely shows in their makeup range. Looking to create mesmerizing smoky eye makeup? Check out The First Gel Eyeliner, which comes in 14 highly pigmented colors. It boasts a soft gel formula that glides over lids effortlessly, and you can use it as an eyeliner or eye shadow. It’s a must-have for summer since it’s oil- and water-proof, and the best part is that it won’t smudge!

To match your bold eye makeup, grab The First Lipstick Me Series for attention-grabbing lips. These lipsticks offer an intense color payoff with a smooth and velvety finish. Go for the shade #L5 Kiss Me if you feel like taking your boldness up a notch.

Products to try from the brand:

Which makeup brand do you want to try? And in case you missed it, we also published a post on the top five skin care brands that we can’t wait to get our hands on. 

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