Brand Spotlight: moonshot

Founded by South Korean media giant YG Entertainment, moonshot began its journey in 2014. The brand opened its first store in Korea and over the years has amassed a large fan and customer base, not only from Korea but also the rest of the world. moonshot has since branched out and is currently available in Hong Kong, Taiwan, China, Singapore, Thailand, Malaysia, Japan, Indonesia, the Philippines, Vietnam, Australia and the US.

moonshot was created for the stylish and modern woman who embraces the brand’s DNA combining the artistic, fun, cool, trendy and iconic. If you enjoy experimenting or playing around with makeup, then moonshot is the brand for you.

You can find both skin care and makeup products from moonshot, but the majority of the brand’s bestsellers are in the makeup category, including its Microfit Cushion SPF50+ PA+++, Multi Protection UV Fixer SPF50+ and Cream Paint Lightfit. These products are perfect for makeup beginners or those aiming to achieve a natural look.

Start your look with a makeup base like the Multi Protection UV Fixer. This pink-hued primer helps to even out and brighten skin tone while also protecting from sun damage thanks to its added SPF. Follow with the Microfit Cushion. This lightweight and buildable cushion foundation gives you a natural, dewy finish and comes in three shades (#101 Ivory, #201 Beige and #301 Honey).  Use the Cream Paint Lightfit to complement your whole makeup look. Available in eight colors, this MLBB liquid lipstick dries to a gorgeous velvet-matte finish. Its airy texture ensures a smooth application.

As a makeup brand under YG Entertainment, moonshot has collaborated with popular K-pop talents including G-Dragon, BlackPink’s Lisa, and South Korean actress Yoo In-na.

For those looking to smell good all year round, moonshot’s limited edition GD Eau De Toilette is worth a try. Infused with notes of citrus, jasmine, patchouli and musk, this unisex perfume is among the brand’s bestselling products.

moonshot’s Honey Coverlet collection is inspired by Yoo In-na and features a limited edition Eyeshadow Palette, Face Perfection Serum Foundation and Stick Extreme. Before adding it to your vanity, check out our editor Zozo’s in-depth review along with a step-by-step guide on how to create a flawless and long-lasting makeup look with these three items.

BlackPink’s Lisa is the face and exclusive model of moonshot’s Lip Feat Lipstick, which is a must-have in everyone’s makeup bag! Available in 16 shades, this lipstick not only gives you a high color payoff, but also doesn’t fade so you can flaunt bold lips all day!

If you’re new to the brand and can’t decide what to try, YesStyle has curated an exclusive YesStyle x moonshot Soft Glam Must-Haves box complete with makeup items that you can mix and match with the rest of your beauty routine for a simple, everyday look.

All images: @moonshot_korea