Brand Spotlight: SOME BY MI

With the rising trend and growing demand for natural, organic and vegan beauty, it’s only fitting to devote this month’s Brand Spotlight to a brand seeking to help you attain healthy skin with natural ingredients.

Korean brand SOME BY MI offers a wide range of cosmetics and skin care products. The words “something” and “by a miracle” were combined with “mi,” meaning “beauty” in Korean, to create the brand name SOME BY MI.

SOME BY MI first began gaining popularity in Southeast Asian markets, with pop-up stores opening across Korea, Indonesia and Malaysia. With its success, the brand has advanced into the global market and currently is exported to over 20 countries worldwide including the USA, Canada, Japan, Australia and the United Kingdom.

SOME BY MI believes the true miracle workers for healthier skin come from nature. The brand formulates its products with mild and skin-friendly ingredients that are free from harmful chemicals such as colorants and parabens.

For SOME BY MI newbies, the brand’s most sought-after AHA, BHA, PHA 30 Days Miracle range is a must-try. The series includes the AHA, BHA, PHA 30 Days Miracle cleansing bar, toner, serum and cream. Chances are you’ve come across before-and-after photos online featuring these bestselling items, especially if you’re active on social media within the beauty community.

Aside from their ingredients, these products are loved by many because of their effectiveness and suitability for sensitive and acne-prone skin. When used together as a set, the series claims to work wonders by gently exfoliating, soothing and brightening skin. You can read our editor’s review of all four products to find out how they worked for her.

If you’re looking to kick start your skin care routine and want to incorporate SOME BY MI, you can also go for other popular products like the Rose Intensive Tone-Up Cream or H7 Hydro Max Cream. As for those who are already fans of the brand, make sure to also check out their makeup collection. We recommend trying out the Coverst Moisture Outstanding Cushion SPF50+ PA+++ if you’re looking for a multi-functional cushion that not only provides long-lasting coverage but also brightens, moisturizes and protects skin from sun damage. The cushion is formulated without benzyl alcohol, parabens and benzophenone and is infused with deep sea water, Orbignya Oleifera Seed Oil and Acai Berry extract to give skin a radiant and hydrated finish.

Images: @somebymi

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